Starbucks Marketing Research Paper Example | Topics and Well Written Essays - 1250 words

Starbucks Marketing - Research Paper Example In 1992, there was no focus on advertising and Labor force but with the growth of retail outlets, the company was still reluctant in increasing the Labor force, which is the company's major expense. Starbucks didn't spend any money on advertising. So, during the early 1990s, the company had no promotion. The only promotion made was through opening many retail outlets and boosting the sales promotion. 2. Starbucks has picked up an additional target segment of customers by 2002. Who were these customers What is Starbucks' position for this new segment relative to its position for its earlier customers What are the implications of this new target and position for Starbucks' marketing mix Starbucks positioning changed with the expansion in the target market. Starbucks established itself as a dominant specialty-coffee brand and its objective was "To become the most recognized and respected brand in the world." This was achieved through: Starbucks introduced a wide range of product variety including whole bean coffees, rich brewed coffees, Italian style espresso drinks, cold-blended beverages, premium teas, pastries, sodas, juices, sandwiches and salads. The product mix varied depending on a store's location and size. The biggest driver of company's growth was product innovation. New products were launched regularly and a new hot beverage was introduced during every holiday season. Brand name was establi... Starbucks introduced a wide range of product variety including whole bean coffees, rich brewed coffees, Italian style espresso drinks, cold-blended beverages, premium teas, pastries, sodas, juices, sandwiches and salads. The product mix varied depending on a store's location and size. The biggest driver of company's growth was product innovation. New products were launched regularly and a new hot beverage was introduced during every holiday season. Brand name was established and this again contributed to the position of the company. Starbucks had the Size advantage over its competitors and its goal was opening 15000 stores world wide. Service was the distinguishing factor and the employees were trained and empowered to provide good quality service, which was evaluated on service, Cleanliness, Product quality and speed of service criteria. Service innovations along with technology functionalities like T-Mobile HotSpot wireless internet service was an added advantage. Price Discounts were given at stores. Spilt drinks were replaced without any additional charge. Regular customers were given sample free drinks if they didn't have cash and provide cheque. Starbucks established itself as a premium-priced player in the market but service overwhelmed price in this aspect.Place Channels were used very effectively and Starbucks opened licensed stores world wide. Nearly 77% of the sales came from these stores. Starbucks also sold its products through non-company operated retail chains called Specialty Operations which accounted to about 15% of net revenues. Starbucks operated domestic and international licensed stores. Starbucks also had a joint venture with Pepsi-Cola to distribute bottled beverages. Starbucks had plans to open 15000 international locations. This will

Programming Paradigms Essay Example for Free

Programming Paradigms Essay This style of programming was brought as a result of lines of code being too long, thousands of lines of code were needed for one program. The procedural approach of programming was introduced that would break down these lines of code into block of around 10 lines of code, these blocks were used to carry out specific functions for the overall program. These functions are procedures hence the name of this style of programming was called Procedural Programming. In procedural programming a program would be built by writing these functions/procedures and calling upon them when you need them to perform a function in the program. An example of procedural programming is a scoreboard for a football tournament where the winning team would receive 3 points, and the losing team 0, if the teams draw 1 point is allocated to each team. The program for this would be broken down into blocks: The program is controlled by one control procedure, that calls each of the other procedures in the order that they’ll be executed, in this example the procedures called from the input, then to calculate and finally to display results. Procedural programming has many limitations; firstly, there is a lack of reusability, this is because by using procedural programming, thousands of lines of code are used which are for one specific purpose. If the program was to be used in the same organisation, amending the lines of code can be a lengthy procedure as there are many lines of code to sort through, also if some lines of code are edited, bugs can occur in other parts of the while program, therefore it would be best to create a completely new program. Another limitation is the fact that using procedural programming is not productive, as is it a lengthy process, and programmers who can code in the procedural style are very expensive, therefore employing them can be very expensive. Team working while using the procedural programming can be very difficult, even though large organisations require a group of programmers rather than one. Object orientated programming became more popular due to the fact that team working was not easy, it allowed teams to be split up so that they could each create objects and then bring them together to create one whole program. FORTRAN is a typical application that uses procedural programming; this was one of the first high-level languages and was created by IBM in 1954. FORTRAN is still used today for scientific, engineering and mathematical problems.

Kansas-Nebraska Act Essay -- essays research papers

The Kansas-Nebraska Act of 1854 created the territories of Kansas and Nebraska, and opened new lands for settlement. Because there was millions of acres of arable farmland, it was necessary to create a territorial infrastructure that would allow settlement. The people living in the Kansas-Nebraska area also wanted a railroad system for transportation. The railroad workers wanted to expand their railroad there as well, because they needed farmers for customers. The Kansas-Nebraska Act was created and proposed by Democratic Senator Stephen A. Douglas of Illinois, who greatly supported the railroad system. Douglas was excited to have a railroad system that reached from his home city, Chicago, all the way to California. However, the Southerners felt differently about the railroad. The Southerners wanted a transcontinental railroad that began in New Orleans and extended to Southern California. Their different views about the railroads brought conflict between Douglas and the Southern Senators, so Douglas decided to make a compromise with them. Instead of having the railroad run throu...

Compare Darwin’s Theory of Evolution to Lamarck’s Essay

There have been many theories explaining evolution. Two of the most well known of these are the Lamarckian theory, which was mostly believed before the Darwinian theory, which is the theory which is believed to have the highest probability of it being the case. In Lamarck’s theory of evolution, he stated that an organism was able to pass on required traits to their offspring. This theory is commonly shown through the giraffe’s evolution to having longer legs and a longer neck. According to Lamarck’s theory, during a bad season when all the vegetation in lower areas (easily reachable by the giraffe with the shorter neck and legs) had gone, the giraffes were forced to stretch their necks, to reach for food on a higher level. These giraffes would then have longer necks and would pass this trait of having a longer neck to their offspring. Lamarck’s theory then states that over time, each generation will pass on their traits of having a longer neck than the previous generation, accounting for the evolution of the giraffe from being an animal with a shorter neck and legs, to one seen today with its long neck and legs. Darwin’s theory relied on a process of natural selection. In his theory, at the start there would have been many giraffes of varying heights, which would be so due to the variations in organisms through the process of sexual reproduction. Darwin stated that all life competes in a struggle to exist. Therefore, during a dry season when there is not as much nutrition available on lower levels for the shorter giraffes, the giraffe’s that are more likely to survive are the ones with the longer necks and legs. The giraffes with the shorter necks and legs would die, disabling them to pass on their genes for the shorter legs and necks, resulting in a new generation of longer necked and legged giraffes. These theories can also be shown using other animals such as the horse. The ancestors of horse were once much smaller than the modern day horse. They had four toes on the front legs and three on the back. These toes were padded so they allowed the horse to easily move through wet ground. As the horse moved out of the forest and swamp areas to the plains its head, neck and legs became longer, allowing faster movement and it adjusted to standing  on only one toe. Lamarck would have said that this change was from the horse changing its traits to match its environment. The horse would have had to struggle to run faster to escape from predators when out in the open, and therefore developed a stronger, body to cope with the need for speed. Darwin’s theory would of course differ to this, saying that the horses that survived were the ones, which were able to run faster. These would have been the horses with the longer legs, and so the genes for the horses with the longer legs would be passed on to the next generations. These theories have been widely believed to be the explanation for the varying species of animals on the earth. It is well known now that the Lamarckian theory is not possible, and therefore the Darwinian theory is the explanation that is believed to be the means of evolution. This, however has not yet been proven, however the probability is very great.

Beowulf Essay

In the epic poem â€Å"Beowulf†, the poet presents both the elements courage and cowardice. These elements are very important and show up continuously throughout the poem. Although the poem is mainly about heroic battles, there are also many cowardly acts among the villagers. The poet significantly develops courage throughout the poem. It is shown when Beowulf challenges Grendel to a battle and ends up defeating him. It is stated that Beowulf fought without any armor and still won. Once done with the fight, he is faced with another battle which is Grendel’s mother. After a tough and long fight, Beowulf ends up winning as well. The brave and courageous thing about Beowulf is that he is willing to do anything and fight for his people, he gives it all his strength to save his village. For example, the challenge with Grendel started because he was terrorizing the Danes. Another example of courage in the poem is when Beowulf fights the dragon, it is clear that this is one of his toughest battles but he cares for his people and puts himself in danger. Beowulf accomplishes a lot for the survival of the Danes and the Geats. On the other hand, cowardice is also shown in the poem through Unferth. Unferth does not want to live under the â€Å"courageous† culture that is so popular in many men anymore. By this, he is letting so much happen to his kingdom and doesn’t care. The most coward thing that Unferth does is give away his sword, it was known back then that a virtuous warrior never parted from his sword. Just like Beowulf is very brave, he has his bad moment as well, he doesn’t want to admit that his time has come and that he is too old to fight the dragon. But the people in Geats show cowardice by not helping their king on his battle. Instead, they hide and just watch not even helping their king who has done so much for them. In conclusion, the epic poem â€Å"Beowulf† may have many brave people but it also shows how some throw away their position as king or do not want to fight for their people anymore, as well as the inconsiderate villagers. Both courage and cowardice are very well portrayed in the poem.

buy custom Dealing with Positive Symptoms of Schizophrenia essay

buy custom Dealing with Positive Symptoms of Schizophrenia essay Schizophrenia Schizophrenia is a disorder of the brain that affects the actions, thoughts and perception of a person towards the universe. People with schizophrenia have a changed reality perception. There is normally a huge loss of contact with realism. In most cases, they see and hear things that actually do not exist. Their speech is confusing, strange and they normally have a feeling that the other people around them are endeavoring to harm them. They may also have a feeling that other people are constantly watching them. With such an obscure line between the imaginary and realism, Schizophrenia makes it tricky and even worse, frightening for the patient while negotiating the day to day life activities (Bell et al. 2007). In response to such threats as they see them, schizophrenia patients tend to withdraw from the external world or may be act out in fear and confusion. Schizophrenia affects both women and men equally. It takes place at same rates in all racial groups around the universe. The symptoms that normally begin between the sixteen and thirty years are delusions and hallucinations. Symptoms in men tend to show up a little earlier than in their female counterparts. In most cases, it is not easy to get schizophrenia casualties over the age of 45. Schizophrenia hardly takes place in children although there is an increasing alertness of childhood-onset schizophrenia (Masi et al., 2006). Diagnosing schizophrenia amongst teens can be difficult. This so because the initial signs come along with a change of friends, problems of sleeping, irritability and drop in academic performance. Diagnosis is thus difficult because these behaviors are a common occurrence amongst teens. An amalgamation of factors can be used to determine schizophrenia amongst teens at the verge of developing the disorder. Such factors include withdrawal from other people and sol itude, an increased abnormal thinking and suspicions and the psychosis history of a family. Schizophrenia Symptoms Schizophrenia symptoms fall into three broad classifications: negative symptoms, cognitive symptoms and positive symptoms. Well, this study narrows its research into the positive symptoms and seeks to establish how assessment of these symptoms can effectively be assessed and the most efficacious skills that a therapist can apply to assist in response to the positive symptoms of schizophrenia. Positive Symptoms of Schizophrenia Positive symptoms are the psychotic behaviors that are not noticeable with healthy people. People having positive symptoms would in most cases lose touch with the reality that goes around the immediate environment (Warner, 2009). These symptoms are not persistent in a continuous manner. They may appear and disappear. On some occasions, they are severe while they may become hard to notice at other times. However, this depends on whether the person is getting treatment or not. Therefore, successful evaluation and treatment calls for a proper understanding of the condition before the most amicable therapeutic skills can be applied. Generally, positive symptoms of schizophrenia include the following. Hallucinations Hallucinations are the things that an individual sees, smells, feels or hears that cannot be sense through either of these senses. The most common hallucinations in schizophrenia are voices which other people cannot hear. These voices may talk to the individual concerning behavior, orderliness in the person or danger that is looming in the persons life. At times these voices can talk to each other. The problem may persist for a long time before it can be noticeable to friends and families. Hallucinations could also involve seeing objects and people that do not exist, smelling odors that are undetectable by others. They may also feel such things as invisible fingers pounding on their bodies when they are alone (Zullino et al. 2008). Understanding hallucinations is the first step towards the implementation of any therapeutic action. It is imperative to understand that these are false perceptions and inaccuracies that affect peoples senses and cause them to see, touch and smell things that do not exist. In acute stages of schizophrenia, patients will insist of hearing voices that other people cannot hear. In some cases, non-word sounds, clicks and noises characterize these voices. These experiences act as disturbances in the lives of these individuals. All the same, the descriptions of these perceptions tend to be different (Bottas, 2009). In some occasions, they are encountered as very forceful and seemingly vital thoughts. Occasionally, they appear to emanate from outside the self. They are heard as discussions between other commands, people and insults or compliments being addressed to the person. Dealing with such situations and conditions may require the directives of a professional therapist in order to administer the best treatment process. The voices interchangeably convey conflicting messages. At one point they could be voices of reassurance while on another occasion, they could be threatening (Greig et al., 2007). Understanding these different scenarios would contribute to effective treatment procedure and the provision of the most efficacious assistance to the affected individuals. In most cases, the remarks that are received are not merely addressed to the individual but they appear to show concern on them in an obscure manner. The people who experience this define it like a tape that plays in their mind. Such experiences are so real that many of these affected individuals tend to believe that a broadcasting device has been implanted in their bodies. Some of them end up believing in a paranormal explanation for the peculiar sensation in their lives. When administering treatment or offering any form of assistance, it is important to work on an observable fact. Any form of assistance cannot be founded on guesswork. The therapist must engage on a process founded on facts and a thorough knowledge of the situation that the individual is experiencing (Cannon et al., 2008). The therapist needs to look beyond the outward reactions seen in the individual. The things that the person is experiencing are so real to the individual that they cannot be dismissed and alleged as imaginations. In times of convalescence, the schizophrenia patients manage their voices. Either to dismiss or summon these voices is at the patients disposal. They may chose to cope by ignoring them or handling them as caring supplements of their daily lives. However in times of acute sessions, the hallucinations, normally the same ones repeatedly take control and the person feels powerless and victimized (Zullino et al. 2008). The person feels at the mercy of a foreign company. The patients and the people close to them should recognize these hallucinations as indicators of illness. Discussion concerning their plausibility and objective truth are not important at this stage. The experience is very true and very clear. Therefore, it should be acknowledged as such. The attempts of any therapist efforts of setting the individual straight may amount to resistance, bad feelings and tension. It is however useful to seek clarification that other people do not have a sense of smell, hearing, feeling and seeing of the things the patient is experiencing. This assists to identify it as a unique experience of the patient concerning the acceptance of the experience as a symptom of schizophrenia. This would be useful in letting everyone agree to the inclination that something is taking place (Bottas, 2009). Hallucinations react to any attempt of mitigating stress and an increase of antipsychotic prescription of medicine. Good therapeutic skills would exercise keeping the patient busy. It is a very important endeavor as it offers a kind of distraction that is very useful. The competing stimuli can at times sink the voices. Keeping the patient busy is very important in dealing with hallucinations. Anything that can keep the patient busy without coercion is considered a very useful effort in assisting the patient. The patient should be encouraged to discuss the moment these hallucinations take place and what they discuss with the therapist. This can help in clarifying the kind of stress that appears to bring the patient on (Greig et al., 2007). Again, pointing out to the patient that he or she has some control over these hallucinations can be a very useful strategy while assisting the patient. Habitually, instinctively, the patient has gotten the habit of listening for the voices he or she hears as though it was a passive recipient. There is a lot of effectiveness if the therapist can direct the mind of the patient to different interests and assisting him or her recognize that there is no need to keep waiting for the incoming voices. These are the major techniques through which the patient can develop on their own with time and that need a fair amount of practice. The therapist should engage the individual in a discussion encouraging him or her not to despair. These discussions with the therapist bring on the reassurance that the close friends and family understand their situation. This is a very important aspect that can assist the patient to overcome these challenges. The constant talk concerning hallucinations can be inf uriating. However, it is clear that the patient is already occupied with such bizarre events. Chronic hallucinations should be accepted as a part of the daily life. However, they are not normally sufficient reason to justify the participation in household duties and in other activities (Bottas, 2009). Delusions Delusions are another positive symptom of schizophrenia. These are false beliefs that are ideally not a part of the individuals culture and that remain the same. They do not change at all. The individual believes in these delusions even after other people have proved to them that the beliefs are illogical and unsubstantiated. Individuals with schizophrenia can experience delusions that appear problematic. This ma include a belief that neighbors can manage their behavior with waves of magnetism. Moreover, these individuals may also believe that individuals on television are making reference to them as they talk and make presentations (Warner, 2009). They may also allege that radio stations are giving out news aloud to other people in accordance to their individual thoughts. Some times, the patients believe that they are not themselves but other different individuals from those they were from the beginning. They may see themselves as famous figures in history. At times, they may show paranoid delusions and may often believe that the other people are committed to harming them through harassment, cheating, spying on them, poisoning them or even planning harm against them or the people who under their care. These are commonly referred to as persecution delusions. The therapist is also in a tricky position because he or she must remove the predisposition of the patient to such paranoid experiences towards the people in the surrounding (Zullino et al. 2008). The therapist ought to be in a position to analyze these misinterpretations and false beliefs. The significance of these false beliefs is very important otherwise they could be very consequential. For example, an individual could accidentally be bumped in the passageway and quickly come to a conclusion that it is a plot by the government for him or her to get harassed. He could be alerted by noise from an adjacent apartment at night and may ultimately decide that it was an intentional attempt by the neighbors to interfere with his or her sleep. Every person seems to misinterpret and personalize events and more in particular during stressing moments or fatigue. However, what is characteristic of the schizophrenia and more particularly during an acute session is the predisposition to this conviction and the varying explanations for the experiences as not even valued (Greig et al., 2007). Normally, attempts at discussion or reasoning concerning other possible meanings of the bumping scenario or the noise from the neighborhood can again amount to another conviction that the therapist must be in the plan also. The therapist is therefore left in a tricky position in handling such an issue. It is very imperative for the therapist not to directly tackle the convictions of the patient. Addressing these issues directly would pile on the situation and may not amount to any amicable solution. Making an argument with a delusion will only amount to more anger and extended mistrust. It would therefore be unwise for any therapist to engage in such a process. The beliefs are held tenaciously against each and every reason and they are typically beliefs that are not shared (Cannon et al., 2008). They are held only by the patient. The direct indulgence and inclusion of another person in the matter including the therapist would amount to a disastrous moment. Friends and families should initially realize that delusions are occasioned by illness. It would be very wrong for the therapist, friend and even the family members to assume that the person is being stubborn or acting in a stupid way. Instead, the close associates together with the therapist should take note of these delusions and analyze them in an effort of establishing the condition in the individual. Any effort made to assist the individual should not directly hit or react to the issues that the patient is presenting otherwise the process would be detrimental. The adamant delusions of the patient could be irritating. However, this is not a reason enough to react emotionally towards the delusions. Taunting and threatening the patient will also not be useful at this stage (Cannon et al., 2008). It will only add on to the danger. Assisting the patient will therefore require a disregard of any form of reaction towards the patient. While making an effort to assist the patient, the skills of the therapist must demonstrate discretion. This is because there is always something concerning the delusional belief that people can empathize with. For example, getting bumped in passageways can be annoying. It must make someone feel as if nobody cares and no one is attentive to your importance to be offered an apology or be excused. Presumably, the conviction that an individual is at the core of a plot by the government should derive at least in some way from any fear that an individual is actually very irrelevant or lacking in value. Moreover, to be alerted from sleep during the night is a lousy experience. It is very hard to resume sleep. It takes away all strength. It may create a feeling that those in the neighborhood are not friendly. However, a normal personal must make an effort to stay healthy and strong. Such kind of reasoning could be useful in persuading an individual to look out for medical attention and/or in crease in the persons prescription of medicine in order to help them become strong and strongly fend off any annoyances made by other people. This is a better approach other than telling the person that he or she is deluded and that it was better if he or she went to see a psychiatrist (Chwastiak and Tek, 2009). Delusions make a person very slippery in dealing with him or her. Therefore, it would be important to reduce the stimuli that amount to the formation of delusion. If crowded passageways prompt experiences that amount to ideas of persecution, then the therapist should work on to help the individual avoid them. This includes any other thing that prompts persecution ideas while there are other alternatives. It is important that the individual is assisted to make use of these other alternatives available instead of directly confronting the situation. The emergence of ideas which are delusional whether grandiose or persecutory normally implies that there is a lot emotion and activity. This may even be the fact that there a lot of people within the environs (Warner, 2009). Take an example where a schizophrenia patient says, I think I am the President. A reaction that would be considered unhelpful to this remark would be, That is absolutely absurd. You are mad. On the contrary, a helpful reaction to that remark would be, You must be feeling very special and somehow different this day. Could be it is all the fuss around this place. Let us try a relatively low core routine for the next two days. When while on medication an individual keeps on making reference to left over delusions, a very useful reaction to that would be, That is how you view things. I have explicated that I do not agreewe have to concur to differ. This accepts the perception of the patient although stops meaningless discussion. Thought Disorders These are abnormal or dysfunctional thinking modes (Huang et al., 2007). One of these forms of disorder in thinking is commonly referred to as disorganized thinking. In such a case, the patient gets trouble while organizing thoughts and endeavors to arrange them in a logical order. They could talk in a way that is garbled making it hard for the listener to comprehend. Though blocking is also another form of thought disorder. It occurs when an individual can stop speaking all of a sudden amidst a thought. When the individual is asked the reason why he or she halted the speech, he or she may allege that the thought was removed from the head. Ultimately, the individual with a disorder in thinking could make up inane words in what many people could say that the person is talking nonsense (Dixon et al., 2010). Talking nonsense normally takes place when the individual is in the active stage of schizophrenia. However, it can emerge again when the medications on the person are very low or the patient is in a high stress condition. What the individual says can no longer be understood by the people around. The reason is that the sentences are not well connected in a logical sequence in a manner that brings out sense. Again, it could be due to the reason that there is no point in the stories that the patient tells. The person may also end up talking nonsense as a result of a high frequency in switching of topics taking place in the mind (Warner, 2009). Words could take on very special implications in schizophrenia either due to the way they trigger private connections or due to the attention that is paid to personal sounds instead of the whole words. For example, a word like psychiatry may sound like sigh Kaya tree and the topic could instantly change from a discussion on issues of psychiatry to one that discusses mystical trees. Particular words could be shunned since they sound evil or may be harsh. In other occasions, intonations are modified due to the same reasons. On a different occasion, the language is utilized as an invocation to fend off any kind of threat. The difficulty that is experienced in making sense to other people is a sign of the acute stage of schizophrenia. It is almost difficult to converse with schizophrenia patients when they are at this stage and it can indeed be exasperating to the family members (Kneisl and Trigoboff, 2009). In an effort of assisting the patient, non-verbal communication can play a very significant role. Communication by way of writing can be very useful. Thoughts tend to come out in a logical manner if they are put in writing. The therapist, be it a friend, a family member or any other person must apply this skill with the seriousness that it deserves. It is not necessary for the therapist to forcefully listen and try to comprehend. This will certainly amount to irritation and headache. When communicating with other people, the therapist should however not speak as though the patient was not present. It would not be a wise idea to mimic or tease the patient. Many people make use of one section of the brain for any matter to do with language and the other section for movement or music or art. If the section meant for the language is disturbed, it could be a wise decision to pay attention on the other section and encourage the patient to either play an instrument, draw, dance, sing or exe rcise. These are very useful communication methods that can help the patient very much. Just like other positive symptoms of schizophrenia, the disturbbances in thinking react to stress reduction and an increased antipsychotic medication. Preoccupations Preoccupations are ideas that are fixed. They may not necessarily be false like is the case with delusions. However, preoccupations are normally given a lot of value. The patient shows an extraordinary regard and importance to these ideas. They normally consume an inordinate amount of time while thinking about them. These ideas normally recur in the life of the patient. Typically, there is a continued growth in the patients worry. The worry is so involving until it ends up being unrealistic. A very common order of events is for the worry to consume a lot of time for the individual at the expense of doing the right thing. The fact that the right thing has not been done is linked to the ill motive of other people. The patient may also rationalize the failure to do what was right as the wish of God. Alternatively, the patient may state that he or she is not in a fit position physically to tackle the task (Pharoah et al., 2010). For instance, the patient may state a very unrealistic explanation that they cannot get up because they are paralyzed. Amazingly, they may allege that they cannot get out of the bed because it is the day of the Lord. Other irritating predispositions are such as, If I get up, I will feel bad. These forms of explanations are very odd and funny claims to many people but to the patient, they are apparently acceptable. They do not seem to understand the reason other people regard their predispositions as excuses. The schizophrenia patients define the facts in a better way than any other form of explanation. The therapist should be careful when handling such a situation. These preoccupations sometimes have a character that is perplexing to them. They appear to be demanding a need for decoding and puzzling them out. It is therefore important not to personalize any irritation that comes from the patient (Nordgaard et al., 2008). The schizophrenia patient uses a lot of time in such a kind of perplexing activity and that is the reason why they think they have tackled many mysteries that other people have not because they did not spent any time at it. When the patient is completely lost in thought, distraction is the last thing that they would expect from anyone. This sends a very important message to anyone who is willing to assist the patient. Intervening at such a point would produce disastrous results rather than useful efforts. The patients at that moment feel that they have important assignments to do. They will therefore not accept any conversation offer or any sharing of activities at such moments. Preoccupations are normally seen in the active stage of schizophrenia although could persist into the convalescent phase (Warner, 2009). They could be in form of daydreams. Even though it would not be wise to interfere with the schizophrenic at that moment, it should not be used as an excuse to let the preoccupations control the patients life including the people that are in the neighborhood. Distraction can be helpful but in an indirect manner as the therapist comes up with a daily structure or routine that does not allow a lot of time for thinking and sitting. The life necessities like food, fresh air, sleep, health, hygiene, exercise and social interactions should be maintained all through. Preoccupations should not be allowed to sidetrack the life of the patient. Increased medication could be needed at such an instance. SecondaryPositive Symptoms of Schizophrenia These secondary positive symptoms of schizophrenia may refer to those positive symptoms that are in essence not positive symptoms of schizophrenia but which occur along the main positive symptoms of schizophrenia. They may exist in the combination of some or all of the positive symptoms of delusions, hallucinations, thought disorder and preoccupations (Warner, 2009). They too have a huge impact in the life of the patient and the family members and therefore should be addressed in an effort of helping the patient. Violent and/or Aggressiveness Violence and/or aggressive behavior are not indeed symptoms of Schizophrenia but when they take place, they do so in line with delusions, jumbled thoughts, hallucinations and delusions. These may also be prompted through stress and subsides in the event of using antipsychotic medication appropriately in the correct amounts. Violent behavior is in most cases frequent signs that have ideally nothing in particular related to schizophrenia. All the same, schizophrenics could also experience the same. This symptom counts in schizophrenia because the disease frightens families and patients and leads to much worry and dread. It is mainly noticeable in young men and can be precipitated through chemical and psychological stimulants. Violence against other people can be said to be as a result of the misinterpretation by the patient concerning the reason and consequent feeling of being isolated. An individual in the acute phase of schizophrenia may not be in a position to overstate the misread and irritation of other people as vehemence. The patient may however see derision in what is regarded as a joke. The patient senses himself in a looming danger when he actually is not and may even strike out in such situations. Violence against the individuals self is very common and can be classified under depression. In an effort to prevent this violence in a schizophrenic, it would be prudent to avoid ridicule, mockery, insult, blame or any form of confrontation (Chwastiak and Tek, 2009). The schizophrenic should be permitted to psychological distance and relative privacy. If violence comes up, it is not wise however to allow it to intimidate others. There is no defined way to handle such violence. The therapists discretion is needed in such an occasion. Important measures should be employed while ensuring the safety all people including the patient. This could require determination and assistances from neighbors and friends. It could require calling for the police if need be. The therapist must know if he or she was not around the scene. The patient through the therapists directives should be assisted to acquire self-control. Moreover, it is always important to keep an updated list of resources that could be useful in the community. This is important as the patient through experience would respond very well to specific neighbors and friends when he or she is distressed, potentially violent and frightened. These neighbors and friends could thus be useful and should be called upon in the event the violent behavior erupts. Anticipating such friends and being ready with an effective action plan would be a very good way of helping the patient and the community at large. Even though violence is a rare occurrence in schizophrenia, it may be a noticeable factor with some patients. If that is the case, it is important to discuss suitable living arrangements and preventive measures as anticipated with the guidance of the therapist (Muller-Vahl and Emrich, 2008). Movement Disorders/Restlessness Movement disorders may emerge as body movements that are agitated. An individual having a disorder of movement repeats particular motions repeatedly. To the other extreme side of it, the patient may end up being catatonic. A catatonic person will hardly move and may not even respond to other people. Well, it may not be a common symptom but it existed when there was no treatment of schizophrenia. Anxiety, agitation, tension and restlessness all refer to more or less the same thing. However, these can be categorized as secondary positive symptoms of schizophrenia as they appear in connection to the main positive symptoms. They are normally occasioned by apprehension and fear as a way of reacting to frightening elements of delusions and hallucinations as well (Warner, 2009). If this is the case, calm and quiet reassurance is required. The patients who exhibit nervousness need somebody to offer stability and explanation. In the same manner, a schizophrenic would need this attention in or der to reduce stress. Medication could also be useful in dealing with anxiety. Restlessness that starts after the patient has begun medication could be a side effect of the drugs (Cullen et al., 2008). If the patient experiences persistent body tremors, reference to the doctor may be important for the purposes of changing the drugs if need be or add another medicine to counteract the effect caused by the initial ones. The patient should not be given stimulants on this occasion. These include tea, cola drinks, cold tablets, coffee and chocolate as they worsen the situation. Sedative medication can be useful although it must only be applied under the doctors prescription. Understanding at this level is very much needed. It is not wise to criticize the patient. It would be useful to accompany the patient in walking, jogging and riding among other activities. Conclusion This research paper has dealt with the positive symptoms of schizophrenia highlighting on their probable cause, nature and treatment. The positive symptoms of schizophrenia can be harmful if the necessary clinical measures are not applied to assist the client. In most cases, it has been found that the schizophrenic situation cannot be confronted directly. A lot of discretion is needed by the therapist and the close associates when dealing with hallucinations, delusions, thought disorders and preoccupations in the lives of schizophrenic patients. It has also been found that there are other symptoms that are actually not positive symptoms but come in conjunction with a part or all of the positive symptoms of schizophrenia. The research paper has highlighted these symptoms as secondary positive symptoms of schizophrenia as their presence in the life of the patient can be very consequential if not addressed. Therefore, the positive symptoms of schizophrenia can easily be managed and cont rolled to assist the patient with the implementation of the effective and appropriate therapeutic skills. Buy custom Dealing with Positive Symptoms of Schizophrenia essay

Mastering Stress for Optimum Performance essays

Mastering Stress for Optimum Performance essays Mastering Stress for Optimum Performance Stress has been around from the beginning of time and it will be here till the end. Stress and challenges have brought about greats like Martin Luther King, Marcus Garvey and Malcolm X. Eustress is needed in our lives to make this world exciting and fulfilling. On the other hand, distress can be unhealthy and sometimes lethal. The American Association statistics show that 50% of all diseases are preventable, if people could learn to handle the emotional and physical stress in their lives. A century ago, infectious diseases claimed the lives of thousands around the world and this was mainly caused by poor environmental conditions. Today, the leading cause of death in America is chronic diseases and this is primarily based on a persons lifestyle. In this paper I will briefly discuss the history of stress and the different causes of stress. I will also mention several stress management techniques. According to the Websters dictionary, stress is a physical, chemical, or emotional factor that causes bodily or mental tension. Stress is the tension our bodies experience as we adjust to our continually changing environment. The stress that I am referring to is negative stress and it can result in feelings of distrust, rejection, anger, and depression. There is also a positive stress and this type of stress induces us to action and it results in a new awareness or a new perspective. Stress comes in all shapes and sizes. There is the stress of divorce, bereavement, poverty, social isolation, child rearing and a few others. In order to live happy and healthy lives we must all learn to manage our level of stimulation so that our stress stays at an optimum level. (American Institute, 1994) In the 1930s, a biologist named Hans Selye was the first scientist to conduct a complete study of stress and its relationship to diseases. Selyes General Adaptation Syndrome had three sim...

Fast Facts About Ancient Ephesus

Fast Facts About Ancient Ephesus Ephesus, now Selà §uk in modern Turkey,  was one of the most famous cities of the ancient Mediterranean. Founded in the Bronze Age and important from ancient Greek times, it contained the Temple of Artemis, one of the Seven Wonders of the World, and served as a crossroads between the East and West for centuries. Home of a Wonder The Temple of Artemis, constructed in the sixth century B.C., contained wondrous sculptures, including the multi-breasted cult statue of the goddess. Other statues there were constructed by the likes of the great sculptor Phidias. The temple was sadly destroyed for the last time by the fifth century A.D., after a man tried to burn it down centuries earlier. Library of Celsus There are visible ruins of a library dedicated to Proconsul Tiberius Julius Celsus Polemeanus, governor of the province of Asia, that housed between 12,000-15,000 scrolls. An earthquake in 262 A.D. dealt a devastating blow to the library, although it wasnt fully destroyed until later. Important Christian Site Ephesus wasnt just an important city for the pagans of antiquity. It also was the site of St. Pauls ministry for years. There, he baptized quite a few followers (Acts 19:1-7) and even survived a riot by silversmiths. Demetrius the silversmith made idols for Artemiss temple and hated that Paul was affecting his business, so he caused a ruckus. Centuries later, in 431 A.D., a Christian council was held at Ephesus. Cosmopolitan A great city for pagans and Christians alike, Ephesus contained the normal centers of Roman and Greek cities, including a theater that seated 17,000-25,000 people, an odeon, a state agora, public toilets, and monuments to the emperors. Great Thinkers Ephesus produced and fostered some of the brilliant minds of the ancient world. As Strabo writes in his  Geography, Notable men have been born in this city... Hermodorus is reputed to have written certain laws for the Romans. And Hipponax the poet was from Ephesus; and so were  Parrhasius  the painter and Apelles, and more recently Alexander the orator, surnamed Lychnus. Another alumnus of Ephesus, the philosopher Heraclitus discussed important thoughts on the nature of the universe and humanity. Restoration Ephesus was destroyed by an earthquake in 17 A.D. then rebuilt and enlarged by Tiberius.

Ethical Decision-making and High Technology Essay

Ethical Decision-making and High Technology - Essay Example A wealth of literature addresses inappropriate and illegal use of technology in industry. Misuse of technology has resulted in significant corporate losses. Activities and behaviors causing these losses vary and include criminal activities such as hacking into systems, fraud and theft (Kreie and Cronan, 1999). Monetary losses to businesses are estimated to be in excess of billions of dollars annually and, too often, these misuses are carried out by the companys own employees. Reportedly, up to 80% of bandwidth use at some workplaces is due to non-work related electronic exchange of materials (Conlin, 1997). Accordingly, most businesses monitor how their employees use the Internet. This means that employers know, or can easily determine, what Web sites their employees are accessing while at work. According to a survey conducted by the American Management Association, 73% of U.S. businesses monitor their employees Internet use and largely due so to reduce loss and enforce ethics compli ance (Conlin, 1997). Several business studies conclude that educating employees about what the organization views as ethical behavior might have some positive influence on activities (Pearson, Crosby and Shim, 1997). Pearson et al. (1997) argue that should older, more experienced IS professionals act as mentors to identify and teach the ethical views of their organization to less experienced personnel, violation of information security and computing ethics policies will decrease. The term â€Å"computer ethics† was coined in the mid 1970s by Walter Maner to refer to the field of applied professional ethics dealing with ethical problems created by computer technology. The term has acquired a broader sense that includes applied ethics, sociology of computing, technology assessment and computer law. This broader scope of computer ethics examines the impact of computing and information technology upon human values using concepts, theories and procedures

BMW Brand Equity Analysis Report(BEAR) Research Paper

BMW Brand Equity Analysis Report(BEAR) - Research Paper Example The introduction provides a brief profile of the company. The report will also provide the current status of the brand as well as its investments in the business sector. Challenges that are being faced by the firm will be provided including recommendations necessary for implementation in order to realize success in the company. The recommendations should be taken into consideration if significant success and consistent quality are to be enhanced. Introduction BMW is short for Bavarian Motor Works which began in the early years of the twentieth century. It first began as an aircraft engine manufacturing in Germany. The success of its 6-cylinder BMW IIIa engine saw it become a publicly traded company (Easton, 2008, p. 1). The license to manufacture automobiles was obtained in the year 1928. Throughout the years, it has been able to gain reputation for innovation, as well as, quality in the automobile, aircraft engines and motorcycle fields. Its reputation has continued to grow owing to its award winning performance and impressive designs. BMW was listed by Forbes.com as the most reputable company in the world in the year 2012. The rankings were obviously based on such issues as people’s willingness to invest in the company, to buy, to work for and to recommend. Their perception of the products and the company were useful in the rankings. The BMW group sponsor is Bundesliga’s club and was also an official sponsor of the London 2012 Olympics. In 2010, it made a six-year sponsorship deal with USOC which is short for United States Olympic Committee. It has also sponsored many European golf events both in Italy and Germany. Status of the brand The brand has the right products that they have put in place, and they have continued to keep them competitive and attractive over the lifecycle. They have a lifecycle that follow a specific nomenclature. The nomenclature is applicable for both the automobiles and the motorcycle (Giuliani, 2012, p. 8). The brand ha s its presence in the global world and has the knowledge to delight customers around the globe. The company is looking into expanding globally to ensure that their innovation is present and known globally. This will also lead to an improvement in their reputation as well as in the loyalty of their customers. Their impressive and unique designs have ensured that the brand sticks to the minds of people. The brand is strong especially in innovation and efficiency of fuel. They have an aim of directing the future of the market using its initiatives. Their innovative initiatives have seen the brand grow stronger and have a competitive advantage over its competitors (Giuliani, 2012, p. 8). They have continued to provide luxury and unique brands that offer a different experience. This means that they have managed to further the joy and fascination of the brand. Their earnings and revenues have grown and have also broken all existing records. This is all in the back of dynamic flourishing o f financial services business and car sales volume growth. The earnings were strong and increased in a tremendous way. This is the reason why the brand is strong as opposed to the other car models. Investments in the business sector The brand is striving for a good balance of growth especially in Europe, Asia and America. This is essential especially if they want to achieve economic success in a volatile environment (Annual Report, 2011, p. 15). The group had discovered that there is future growth in such countries as Russia, Brazil,

WiMax A Technology for Tomorrow Essay Example | Topics and Well Written Essays - 2500 words

WiMax A Technology for Tomorrow - Essay Example The penetration of ICT, and broadband as a means of access, are assessed for the GCC Countries and constraints facing these countries in reaping the full benefits of the modern technology identified. Means to address these problem areas are also suggested. Information and Communication Technology (ICT) has inundated our lives and every day makes inroads into new areas. Use of broadband to access the internet and other facilities enabled by ICT has become fairly common all over the world, as also in the GCC countries. Till now only T1, DSL or cable based modem connections were possible for broadband access to the internet. Worldwide interoperability for Microwave Access (WiMax) offers the new standard for providing access to the benefits of the new age technologies. The speeds at which data and voice and video transmissions can be made with the WiMax connections is unmatched by any of the conventional systems. This essay attempts to provide a brief overview of the WiMax standards being developed for wireless connectivity to broadband services. It also provides an assessment of the penetration and use of ICT in the GCC at present, and identifies the major constraints to rapid deployment of the use of this technology and suggests the ways in which these problems may be addressed in the immediate future. If the region is to keep pace, with the development and use of ICT by other countries, then action has to be initiated now to bring in wireless broadband connectivity, make it available to all citizens and sectors of the economy and above all, to train its people in the operation and use of the fantastic tool provided to us by modern technology. WiMax - A brief description WiMax is a set of evolving standards for point-to-multipoint wireless networking. For many years now point-to-multipoint microwave networks have been in operation. Provided by companies such as Alcatel and Siemens, these were based on proprietary technology, WiMax offers a standardised technology for enabling wireless broadband access to the internet [1]. The Institute of Electrical and Electronics Engineers (IEEE) described wireless connection to broadband services in its standard 802.16. The European Telecommunications Standards Institute lays down specifications, similar to IEEE 802.16, for the High-performance Metropolitan Area Network (HiperMAN). Development of standard specifications, covering both IEEE 802.16 and HiperMAN, was considered vital to the promotion of WiMax in order to ensure inter-operability and connectivity of networks provided by different providers. A non profit organisation 'The WiMax Forum' was formed and nearly all companies that are into wireless technology are members, this forum targeted to provide standards and commercialise this technology. The WiMax forum has nearly 100 members at present and represents the vast majority of bodies, commercial and otherwise, involved in developing the wireless protocol for access to the internet. (The term internet is used here and elsewhere in this paper for convenienc e and includes all transport technologies such as IPv4, IPv6, Ethernet and asynchronous transfer modes). The latest step in wireless computer networking, WiMax has the capability of covering an area having a radius of 30miles, which represents the size of a fairly large metropolis, and that is why

Internal Auditing Essay Example | Topics and Well Written Essays - 750 words

Internal Auditing - Essay Example Beyond the intent to commit a fraud intentionally to mislead shareholders and investors, accountants and top executives of a company can sometimes commit unintentional mistakes through a wrong interpretation of an accounting rule. This is why it is terribly important that auditors, accountants, chief executive officers and chief finance officers set the tone for an ethical working environment from start. There are many ways to commit wrongdoing in the accounting profession and the line between what is perfectly legal and an action that borders on the illegal is a very thin one. It is easy to cross over to the illegal side. In relation to this paper, accounting frauds are committed mostly by top executives of a company since they have access to the records and have a good view of how to manipulate the figures to suit their objectives to the detriment of stockholders. In other words, those in positions of trust and least suspected are the ones who commit fraud and it takes an average of two years before a crime is uncovered, sometimes accidentally only. An alarming 9% only of all frauds are discovered by external auditors (who are very good in forensic auditing), 20% discovered by accident and 46% uncovered due to tips given by the whistle blowers. The remainder of accounting frauds goes undetected, perhaps forever. Accountants are required by their professional associations to undertake continuing professional education (CPE) units to retain and renew their licenses. One of the subjects in CPE is a module on accounting ethics. The two most common problematic situations which accountants and auditors frequently encounter during the course of their work are conflict of interest and confidentiality of privileged information. This was what Cynthia Cooper had been dealing with since she was both a certified public accountant (CPA) and the certified internal auditor (CIA) of WorldCom. Her

Textual Analysis of Nafta in the Media Essay Example | Topics and Well Written Essays - 1000 words

Textual Analysis of Nafta in the Media - Essay Example However, the trade agreement has received criticism from different quarters in the United States and thus a textual analysis of all the comments was necessary. Analysis of NAFTA data The process context analysis involves quite a number of procedures and data sourced from different sources. Most of the criticism of NAFTA came from administrators, politicians and other experts through newspapers articles, websites, online publications and the mainstream media. In the process of analyzing text it is important for the researcher to conduct the study by collecting data rather than making wild unsupported claims (pg. 140). The messages and data attributed to the NAFTA agreement by various administrators in the United States should be analyzed carefully using evidence. Evidence based research is important in validating the data produced or relayed through various media. Messages being relayed by various interested parties interested in the NAFTA go through a lot of processes in their produc tion. Data on NAFTA has been in existence since 1994 when the agreement when the agreement came into existence. In the process of context analysis it is important for the researcher to collect information from different sources. For the data to have empirical data value it is important for the researcher to conduct analysis by identifying and contacting the participants. In the analysis of NAFTA it is important for the content of the text to be derived from interviews or data sourced from different researches conducted. Many administrators in the United States have framed NAFTA as a trade agreement that does not benefit the United States but instead it favors Mexico. Most of the politicians and trade officials hold these views. Since the main participants in this analysis are administrators and politicians it is important to make contact with them during the analysis (pg. 139). Context analysis involves testing hypothesis from messages with a view of analyzing the context and correc tness of the data presented by the participants. In the case of NAFTA data has to be collected through sampling by use of purposive samples focused on different regions in the United States. Using purposive sampling, samples can be gathered from different regions in the United States with focus on economic data. For instance, since the agreement was enacted in 1994, data samples from the media would be gathered from online sources and researches. Each media category could attract one sample per month for the next ten years and these samples would be used the context analysis (pg. 145). Process of Analyzing NAFTA Data In the process of analyzing text it is important for the researcher to use the set out and recognized data analysis methods. Content analysis is made up of four intricate steps which are; unitizing, sampling, coding and analysis. In the process of analyzing how the NAFTA has been framed by different interest groups in the media, it is important to first come up with a r ational purpose of the data analysis. The process of analyzing NAFTA’s data we start with unitizing whereby we create the content by choosing the content to analyze. Our unit of data in connection to NAFTA is newspaper articles, news interviews, online publication and research studies conducted on NAFTA (pg. 149). The most pragmatic approach is to use research conducted by various analysts in the analysis of NAFTA data. Since NAFTA covers the three countries on Mexico, Canada and United States, it is important

What, in todays conditions, appear to be the greatest limitations of Essay - 1

What, in todays conditions, appear to be the greatest limitations of the classical organisational theories - Essay Example This marked the start of a series of inputs from various management gurus presenting their viewpoints for improving the organizational and management practices (Juralewicz, pp. 14-25). Students who study management science and organizational behavior, discuss these theories and developments comprehensively, to not only show a sign of respect and value for their work with limited resources but also to widen one’s own perspective of looking at various management issues. However, it is also important to note that those theories do not have their relevant applications in today’s world with altogether different circumstances. This paper aims at looking at the same, the limitations of classical organizational theories, and the reasons for the same. The world of organizational behavior and management agrees on the fact that it was the idea of Henry Towne to establish organizational management as a separate field of inquiry. We can divide the classical theories of organizational management into three major categories of scientific, bureaucratic and administrative (Juralewicz, pp. 14-25). Amongst the experts who viewed organizations from a scientific point of view, the most well known of them are Frederick Winslow Taylor, Frank and Lillian Gilbreth and Henry Gantt. Amongst them, Taylor remains as the â€Å"father of scientific management† (Robbins, Judge & Campbell, pp. 52-59). He was amongst the first ones to notice the practice of â€Å"soldiering† amongst the workers, which refers to the deliberate working of the workers under their full capacity. Despite the fact that the workers had some strong reasons in their mind for doing it so but it decreased the overall productivity and output of the organization, which was the biggest concern of Taylor at that time. He came up with his idea of scientific management based of our important principles. Firstly, scientific study of each task important to come up with the most efficient

Textual Analysis of Nafta in the Media Essay Example | Topics and Well Written Essays - 1000 words

Textual Analysis of Nafta in the Media - Essay Example However, the trade agreement has received criticism from different quarters in the United States and thus a textual analysis of all the comments was necessary. Analysis of NAFTA data The process context analysis involves quite a number of procedures and data sourced from different sources. Most of the criticism of NAFTA came from administrators, politicians and other experts through newspapers articles, websites, online publications and the mainstream media. In the process of analyzing text it is important for the researcher to conduct the study by collecting data rather than making wild unsupported claims (pg. 140). The messages and data attributed to the NAFTA agreement by various administrators in the United States should be analyzed carefully using evidence. Evidence based research is important in validating the data produced or relayed through various media. Messages being relayed by various interested parties interested in the NAFTA go through a lot of processes in their produc tion. Data on NAFTA has been in existence since 1994 when the agreement when the agreement came into existence. In the process of context analysis it is important for the researcher to collect information from different sources. For the data to have empirical data value it is important for the researcher to conduct analysis by identifying and contacting the participants. In the analysis of NAFTA it is important for the content of the text to be derived from interviews or data sourced from different researches conducted. Many administrators in the United States have framed NAFTA as a trade agreement that does not benefit the United States but instead it favors Mexico. Most of the politicians and trade officials hold these views. Since the main participants in this analysis are administrators and politicians it is important to make contact with them during the analysis (pg. 139). Context analysis involves testing hypothesis from messages with a view of analyzing the context and correc tness of the data presented by the participants. In the case of NAFTA data has to be collected through sampling by use of purposive samples focused on different regions in the United States. Using purposive sampling, samples can be gathered from different regions in the United States with focus on economic data. For instance, since the agreement was enacted in 1994, data samples from the media would be gathered from online sources and researches. Each media category could attract one sample per month for the next ten years and these samples would be used the context analysis (pg. 145). Process of Analyzing NAFTA Data In the process of analyzing text it is important for the researcher to use the set out and recognized data analysis methods. Content analysis is made up of four intricate steps which are; unitizing, sampling, coding and analysis. In the process of analyzing how the NAFTA has been framed by different interest groups in the media, it is important to first come up with a r ational purpose of the data analysis. The process of analyzing NAFTA’s data we start with unitizing whereby we create the content by choosing the content to analyze. Our unit of data in connection to NAFTA is newspaper articles, news interviews, online publication and research studies conducted on NAFTA (pg. 149). The most pragmatic approach is to use research conducted by various analysts in the analysis of NAFTA data. Since NAFTA covers the three countries on Mexico, Canada and United States, it is important

French and Indian War Essay Example | Topics and Well Written Essays - 1000 words

French and Indian War - Essay Example The Construction of fortresses in the Ohio valley was also a cause of the war. In 1750, a group of Virginian businessmen secured themselves about 500,000 acres in Ohio valley for settlement. This same piece of land had earlier been claimed by Joseph Celeron for France; the French did so to prevent the British from further expanding into the French colonies and, therefore, begun to construct fortresses on Ohio valley, which made, the British suspicious (Santella 45). This move made the British suspicious and they begun constructions of fortresses and army preparations to counter the French. These army preparations can be regarded as the main cause of the war. Different religious affiliations were also a key concern. The French who had earlier settled in America were Catholics, and they felt threatened since the many violent Indians were non Catholics. The Britons had religious freedom and also felt threatened by the French catholic. This was an ideological difference rather than political; it contributed to the war. Economical differences between France and the British also led to the war. Since both the French and the British were traders, need arose to increase the market base. As a result, the two countries fought to acquire more space for trading and also a market to sell their commodities (Calloway 41). Dispute of the confluence of the Allgney and Monongahela River caused the war. The two rivers situated in the present day Pennsylvania and, Pittsburgh were a main concern for the two colonialists; each wanted to take full control. Consequently, a war erupted between the Native American soldiers and the French soldiers. The French lea ders from Quebec sent the military to discourage the Indian from trading with the British people in that region. Massacre of some French by the Indians also contributed to the war; the Indians were colonies of the British. Their soldiers got directions from George Washington to kill the French. This massacre forced George to surrender and withdraw from further fighting (Calloway 43). The British had not formally declared war on France. The British military, leader Duke organized a series of campaigns designed to cease the French rule in North America. The Generals led attacks against the French in the regions where the French had built fortresses; this was done

My opinion about Four Generations By Joyce Maynard Essay Example for Free

My opinion about Four Generations By Joyce Maynard Essay Joyce Maynard in The Four Generations has skillfully described her grandmother as a frail individual who used to be so dynamic once. Her style of writing makes her script colorful and does not let the reader get bored. She uses simple words yet implies deep meanings. In addition, not only does she bring examples to show the characters but she also uses the exact quotations to express the very same idea of them. Joyce Maynards strong ability to portray moments is another admirable skill of her in writing. Her use of words in simple sentences clearly shows the characteristics of her grandmother. We can realize that her grandmother was a naughty energetic woman who cracks nuts and was able to lift a car off the ground. She was also emotional, since she used to weep every time she had to say goodbye to her children, and nurse her relatives of her generation and even though she was old enough to forget everything, she wrote down notes to remind herself of her granddaughter and her child whom she had not seen yet. Instead of imposing an idea, Joyce Maynard brings examples to let the reader know her grandmother better. We can get from the text that she was determined. Though she never had much money she did not hesitate to let her daughter take piano lessons and elocution lessons; moreover, she sent her to college. We can see how caring she was, by paying attention to even a one-year-old child to see whether anybody takes care of her. And her physical power is stated when Joyce refers to a car accident where her grandmother lifted the car. The use of quotations is a good element to make her script more colorful. Many times Joyce brings exact words of her grandmother. To let the readers know her grandmother by her own tone of speaking. To show that she believed to be different -and in fact she was- Joyce repeats her own words at the illness bed when she was suffering from pancreatic cancer: Now I am different. Im yellow. And to show her firm character she states Im not always like this. Even though her grandmother had said she was ready to die, what she said in her last words to Joyce was I wish I had your hair  and I wish I was well. When Joyce wants to depict her grandmothers powerlessness in her last days, she mentions her body movements in a way that the reader can imagine it in all ways. Just like a puny baby, her grandmother waved to Joyces child in a kind of slow, finger-flexing movement and got the same reply from the little kid. Her way of speaking also shows that she wished to be better and enjoy the little childs presence. Finally Joyce illustrates the loss of her grandmother in a way that her own mother has lost a source of kindness and love. Her use of language and simple words and vivid examples and quotations made her essay more effective and powerful. She leaves the readers concentrating on the idea that once a mother passes away her beloved child is not a daughter anymore but just a mother who unquestioningly loves her own daughter.

Pardee Lowe Father and Glorious Descendent :: Essays Papers

Pardee Lowe Father and Glorious Descendent Pardee Lowe penned his autobiography, Father and Glorious Descendent, in 1943. In the book, Lowe tells his story of growing up in the home of first generation Chinese immigrants. Throughout the book he relates the trials and tribulations endured by himself and his family in California, ranging from major events like the Great San Francisco earthquake at the beginning of the century to everyday occurrences like dealing with widespread racism in the white majority. In the end, the author relates his success in attending Stanford College and later attending one of our nations most prestigious business schools. In doing so, he presents an Asian-American success story that serves as a tribute to the spirit and culture of a people. During the time when the field of Asian-American studies began to emerge, many scholars looked back upon Asian works from the past to try and build a library of books to convey the experiences of early Asian immigrants. Father and Glorious Descendent was dismissed by many in the field as a â€Å"document of self contempt† and a â€Å"humiliating book† to the Chinese and thus it was dismissed in most academic circles. Lowe begins his book with the statement â€Å"I strongly suspect that my father’s life is a fraud,† but he does not mean this as a derogatory statement. Instead it is a subtle compliment to his father’s ability to amalgamate into a foreign culture and become successful. This mirrors the fact that the rest of the book is a tribute to the ability of a people to adapt to a foreign land without losing themselves or their culture. It is for this reason that I believe Father and Glorious Descendent deserves to be studied by today’s scholars and students. First, Pardee Lowe’s book is a compliment to the Chinese because it continually paints the first generation of immigrants in a very favorable light. This story is filled with numerous success stories of immigrants building large businesses and becoming reasonably successful. There are families that own laundries and others, like Lowe’s, that own large dry goods stores. The author never refers to these businessmen in a derogatory way and often he speaks of his childhood amazement at the wealth of some of these people. At no point does he attribute this wealth to a shedding of traditional Chinese ways or to a complete adoption of American attitudes either.

Essay --

THIS AGREEMENT is made effective December 31st, 2013 between the incorporated Town of Green Mountain Falls, hereinafter referred to as â€Å"Municipality† and Robert W. McArthur, hereinafter referred to as â€Å"Manager†. WHEREAS, the Board of Trustees desires to contract with Robert W. McArthur to serve as Town Manager, and Robert W. McArthur desires to accept the position as the Town Manager for the Municipality; and WHEREAS, the Board of Trustees, through a written employment agreement, desires to 1. Secure and retain the services of Robert W. McArthur and to provide inducement for him to remain in such employment 2. Establish employment and working conditions 3. Make possible full work productivity by assuring Robert W. McArthur’s morale and peace of mind with respect to future security 4. Act as a deterrent against malfeasance and dishonesty for personal gain on the part of Robert W. McArthur 5. Provide just means for termination of Robert W. McArthur’s services at such time as he may be unable to fully discharge his duties, or when Robert W. McArthur may otherwise desire to terminate his own employment; and WHEREAS, the Board of Trustees for the statutory Town of Green Mountain Falls in the State of Colorado, and Robert W. McArthur believe that a written employment agreement is desirable to serve as the basis of effective communication between them as they fulfill their governance and managerial functions in the operation of the business affairs of the municipality. NOW, THEREFORE, in consideration of the mutual benefits to be derived, the parties hereby agree as follows: 1. Commencement of Services. The Board of Trustees agrees to employ Robert W. McArthur, and Robert W. McArthur agrees to accept the position of Town Manag... ...greement, shall not be construed as thereafter waiving any such terms and conditions, but the same shall continue and remain in full force and effect as if no such forbearance or waiver had occurred. h. This agreement may be executed in counterpart, and shall become effective upon execution by both parties. The municipality shall indemnify, hold harmless, and defend the Town Manager for any liability that may arise from acts or omissions committed by the Manager where said acts or omissions were made in good faith during the course of and within the scope of municipal employment or volunteer activity for the municipality, or while performing duties as a municipal employee. __________________________________________ Mayor or Mayor Pro-Tem __________________________________________ Town Manager (Robert W. McArthur) __________________________________________ Notary

Zombie Survival Guide

Our world has experienced many pandemics over the course of history, from the bubonic plaque to the HIV/AIDS virus. But what happens when a virus brings us back from the dead. I’m talking about zombies, the undead. Today I will show you how to adequately prepare and survive a zombie apocalypse. Everything from identifying the enemy to defending your home and riding out the storm. Before we can divulge into preparations upon yourself and your home, we must first identify the enemy. What is a Zombie? This West African word defines a Zombie as â€Å"an animated corpse that feeds on living human flesh. Though many Hollywood movies have depicted Zombies as supernatural beings, with extreme strength and cognitive abilities, these accusations are wildly inaccurate. Zombies, in a sense, are basically human. They have the same attributes as humans do. They neither create nor destroy any part of their body (unless physical maiming has occurred before the reanimation). Zombie’s p hysical attributes are basically the same to humans. Their eyes are still capable of transmitting and interpreting visual signals. They seem to have excellent hearing, capable of detecting sound and determine its location. Their smell is more acute, though they are able to distinguish between living prey and the already dead. Since Zombies are the â€Å"Un-Dead†, most of their nerves have also died, leaving the Zombie incapable of touch. This proves to be one advantage the Zombie has over humans. Without the ability to feel pain, Zombies can perform at a higher level of stamina than humans, being able to push themselves further and faster despite the pain it would cause a normal human. Despite Hollywood fiction, Zombies do not possess self-healing abilities, they cut and bleed like normal humans. But as previously stated they do not feel such pain. The Zombie is a ruthless killing machine, it takes wits and brains to conquer such beasts, and a little fire power won’t hurt either. When preparing for the Zombie Apocalypse, choosing the right weapons can be a matter of life and death. Contrary to popular belief, loading up with the heaviest, most powerful weapons ready to kick ass is basically suicidal. Proper consideration should be taken when choosing your weaponry. First and foremost, you should always obey state and federal laws regarding lethal weapons. No matter what weapon you choose, it’s basically useless without proper training. Your weapon should become an extension of your body. If your weapon can be disassembled, you should learn how to take apart your weapon and reassemble it in the dark, it should become second nature. You should care for your weapon as if it were a member of your family, possibly the crazy uncle that could go off at any moment. Be cautious of replica weapons, as these are generally used as movie props and displays. When choosing your weapon, consider your situation. Are you in a close combat situation, or have you fortified your home adequately to where you can shoot from a distance. For blades, the Japanese Katana is ideal. It’s incredibly sharp blade and light weight makes it ideal for slicing through bone and muscle. Remember blades do not need reloading. As for guns, there is a wide range of guns to consider. Everything from heavy machine guns to shotguns. While each have their own pros and cons, for the sake of time we’ll focus on the ones imperative for survival. Heavy machine guns have a high capacity for ammo, though the weight would slow you down on the run, these weapons are best suited for stationary use. The assault rifle is significantly lighter and with the option for single fire or rapid fire. Though the urge to empty a clip into a Zombie body may be tempting, resisting that urge is imperative to save ammo. The semi-automatic rifle has shown itself to be a superior zombie killer. With its high caliber bullets and sharp accuracy, it makes mincemeat of zombies. In a close combat situation, the shotgun reigns supreme. Though its range is limited, due to the pellet pattern, this weapon will surely suffice in close combat. Finally we come to the pistol. This should be reserved as a secondary weapon; it will prove to be your best friend. Now that we have covered who we’re running from and how to defend and kill them, we focus our attention to fortifying and defending our homes. We live in a rural area, and if history teaches us anything; it’s that major outbreaks are mostly concentrated in major cities. Though no house built in the modern era was designed to defend against a zombie attack, modifications should be used to fortify your home. Protecting your home from the undead is virtually the same as defending against human intruders, though ADT alarms will not help you. Secure iron bars should be placed in window sills to prevent zombies from climbing in the windows. In addition to bars, tempered glass should replace pane glass windows to avoid shattering; giving you added time once a horde comes. Any type of fencing should be placed around the perimeter of your property. The higher the better as zombies are not great climbers. Strength in your fencing is everything, as a horde of zombies can easily take down a weak fence. Consider using concrete or cinder blocks and add strength. Proper supplies should be in place to endure the time spent in your home during an outbreak. Water, and lots of it, is the key to survival; about 3 quarts a day per person. Canned foods and dried preserved foods, in addition to portable electric stoves will keep stomachs full. In addition, a gasoline generator and bicycle generator should be in place should the power grid fail. An advanced medical kit, complete with field surgery implements and antibiotics will treat minor and major injuries. Flashlights, lamps and radios should be used and back up batteries should be in place. A high powered telescope, emergency flares and chemical light sticks should finish of your survival equipment. During the attack, you should designate one corner of your back yard for your latrine, also creating a self-sufficient garden for fruits and vegetables, as far away from the latrine as possible. For electrical needs, unless the power grid is still functioning, use the bicycle powered generator. Not only will it keep your home powered, it will keep you physically fit. Patrol your home constantly, on a 24 hour basis. The chance of survival is higher in numbers. Keeping up moral in the group will significantly increase your chance of survival too. Create a library of books and games to keep you entertained. Make sure you have everything in place, ready to be used at a moment’s notice. Everything from an escape route to a survival packs for on the run. Leave no stone unturned and no corner cut when preparing for an attack. Hopefully I have shown you today to properly prepare for a zombie outbreak. And hopefully you heed my warnings. These people are not your neighbors, your school teachers, or even your loving grandmother. These are zombies, the undead. It’s us against them. A battle to the end. Remember to stay alert, stay prepared, and stay alive.

Impacts of Keystone XL Pipeline on Environment

Impacts of Keystone XL Pipeline on EnvironmentIntroductionThe proposed TransCanada Keystone XL Pipeline Project ( KXL ) would slit through the heartland of the United States, from the U.S. Canadian outskirt shut to Morgan, Montana, to Steele City, Nebraska. KXL would consist of approximately 876 stat mis of new, 36 inch distance across grapevine, aboard twenty new pump Stationss. To power these pump Stationss, KXL would bespeak about 2,400 kVs and approximately 378 stat mis of new power lines. In enlargement, a 110 wide development right-of-way is required along the proposed grapevine way. A few fragments will compel â€Å" interim workspace scopes † for exceeding development schemes, for illustration, wetland intersections and even directional drilling wholly, an expected 1,206 subdivisions of land of land perturbation. Further, KXL would necessitate 1,226 subdivisions of land for channel stockpiling finishs, railway turnouts, and builder paces, and more than 500 subdivisions of land for development bivouacing countries. ( SPOT, 2015 ) One of the universe ‘s wealthiest woodlands extends crosswise over northern Alberta, doing the Canadian district place to a unbounded exhibit of relocating winged animate beings, assorted wild life, and the First Nations persons who one time flourished with the venue ‘s common copiousness. In any instance in late decennaries, mining organisations have torn up the country and dirtied its Waterss in a journey to concentrate pitch littorals, which yield an overpowering unprocessed crude oil caught in a mixture of sand and Earth. The fuel is grimy ; the extraction and refinement process is significantly dirtier. It ‘s so vitality escalated, truth be told, that tar littorals oil is barely conservative to convey to market. That is the ground the concern is so pressing to build Keystone XL. The proposed $ 7 billion pitch littorals oil grapevine would run 2,000 stat mis over the American heartland, traversing the state ‘s biggest fresh water aquifer to accomplish the Texas Gulf Coast. There, refineries would manage an awaited 830,000 barrels of grimy unsmooth every twenty-four hours, a big part of them headed for abroad markets, with immaterial consequence on U.S. verve liberty or gas costs. BARACK OBAMA used his veto power for merely three measures in his clip in the Oval Office: non precisely any president in late history. His veto of a measure O.K.ing the Keystone Pipeline yesterday proposes that figure will be lifting rapidly. With Republicans now in control of both houses, Mr Obama will be confronted with significantly more picks like this. The legislative issues is basic: the Republicans need to pin down the president into disregarding nevertheless many celebrated ideas ( or if nil else thoughts that Republicans like ) as could be allowed.Economic ViabilityAngels tout the project as a national employments Godhead. The truth is, Keystone XL would probably butcher a larger figure of businesss than it would include. Agring the State Department, it would do 1,950 development businesss for a long clip. Once finish? Thirty-five new immutable American businesss, as indicated by grapevine maker TransCanada. At the same clip wo n't polish tar littorals oil aid fuel the Unit ed States and decrease gas costs? Reconsider. Tar sands diggers need Keystone XL in visible radiation of the fact that it will assist them transport oil abroad to a planetary concern, where their point will convey more hard currency and include one million millions of dollars in annual benefits. That is a losing agreement for everybody – aside from Large Oil. ( Council, 2015 )Impacts on EnvironmentIn the Biological Assessment, the Department recognizes that KXL ‘s effects on recorded species incorporate expanded human coaction ; environment discontinuity, alteration, and bad luck ; decreased reproducing accomplishment because of disturbance and quiver ; and the devising of obstructors to motion. The most prompt effects would come about because of land exasperation connected with development exercisings. Constructing these 875 stat mis of new grapevine would compel a 110 wide development right-of manner through critical natural life home ground. Further, vehicular action along the grapevine class would increase. In sum, KXL will trouble oneself about 16,300 subdivisions of land. ( Council, 2015 ) Surveies demonstrate that pitch littorals grapevines are more powerless against interruptions than those conveying conventional rough in position of the oil ‘s destructive nature and the chemicals of import to do it gone through the funnels. Regardless of the concern ‘ great well-being instances, we to boot know from late spills and resulting authorities scrutinies that its interruption find models are non really impressive and its spill ordinance and clean-up modus operandis missing. ( D.K. , 2015 ) A grapevine spill would sabotage the country and H2O supply of precisely 110,000 farms and spreads in Montana, South Dakota, and Nebraska that created more than $ 40 billion value of nutriment in 2012. In those three provinces entirely, the grapevine would traverse 1,073 watercourses, lakes, and watercourses, integrating the Yellowstone River in Montana and the Platte River in Nebraska, alongside a immense figure of subdivisions of land of wetlands. It would likewise run inside a stat mi of more than 3,000 Wellss that give imbibing and lacrimation system H2O in those provinces. ( SPOT, 2014 ) Due to its salty creative activity, excavation and refinement pitch sands oil petitions a mammoth step of verve – significantly more than ordinary rough. Cornerstone XL would increase tar sands creative activity, compeling much more verve and doing more outstanding C taint: the similitude Americans driving an impossible 60 billion extra stat mis systematically. NASA research worker James Hansen gauges that the staying pitch littorals shops contain double the step of C taint discharged by the whole world-wide oil industry – in all of world ‘s history. â€Å" In the event that Canada returns and we do n't make anything, † Hansen wrote in a New York Times publication, â€Å" it will be amusement over for the ambiance. † ( SPOT, 2014 ) There are contentions that the grapevine will be a biological calamity to boot exaggerate things. Unquestionably, the extraction of Canadian oil from pitch littorals in Alberta includes echt natural adulteration, and constructing the grapevine will in fact aid to back up this by conveying down the disbursals of transporting such mussy oil. Be that as it may the oil is by and large efficaciously being removed, and rather a spot of it is being taken to market via train. More too bad, trains, non at all similar grapevines, have an disposition sometimes to bust up and split into fires. In 2013, more oil was spilled from rail cars in the United States than in the past four decennaries joined. Without whatever other activity to maintain the abuse of Canadian oil, a grapevine might at any rate better guarantee the extricated oil and the country through which it is transported. ( Publications, 2015 ) At this minute when ambiance activity is more sincere than any other clip in recent memory, piecing this grapevine would be a venture into a past instead than a motion into a clean verve hereafter. Cornerstone XL would talk to a long draw responsibility to the development of hazardous pitch littorals oil when we have to be seting resources into sheltered, renewable wellheads of verve. ( Digest, 2015 ) The whooping Crane is one of America ‘s most noteworthy and jeopardized species ; merely around 214 stayed in the natural state in 2005. The thin, ephemeral winged animal dwells merely in North America and voyages 2,400 stat mis from Texas to focal Canada every twelvemonth. The electrical overseas telegrams for KXL would slit specifically through the whooping Crane ‘s staying 170-mile broad motion passageway, and in Nebraska, about the whole grapevine class will be built inside this passageway. The issue with the project is that it has turned into a political unfavorable judgment. Although it’s non comparable to more built-in issues, for illustration, migration alteration, or making battling the Islamic State, this one is reasonably unsophisticated and the separating lines are clear. Republicans can accordingly use it to carry the president for his collected inability to do employments, without raging anyone or demoing up the clefts in their degage alliance.Plants CitedCouncil, National Resources Defence.Keystone Grapevine. 2015. Article. & lt ; hypertext transfer protocol: //www.nrdc.org/energy/keystone-pipeline/ & gt ; . D.K, The Economist.Keystone xl and president veto. 25 Februaury 2015. & lt ; hypertext transfer protocol: //www.economist.com/blogs/democracyinamerica/2015/02/keystone-xl-and-presidents-veto & gt ; . Digest, Congressional. â€Å" Environmental Analysis of the Keystone XL Project Potential for Oil Spills From the. †Congressional Digest( 2015 ) . Publications, ACS.Environmental Science and Technology. 2015. pdf. & lt ; hypertext transfer protocol: //pubs.acs.org/doi/ipdf/10.1021/es303238z & gt ; . SPOT, Burd L. & A ; RESTO. â€Å" The Keystone XL Pipeline: Improper Reliance on Weak. †Journal Of Environmental Law And( 2014 ) . Document.

Toolwire

The immune system factor in both Blake's and Kevin's issues this week helped them by not letting them get sick. Both Blake and Kevin were present around some individuals that where sick. If you have a healthy strong immune system it will fight off infectonist diseases. The most common disease that is transfered or caught from one another is a cold. To prevent yourself from catching this infection cover your nose and mouth with you sleeve or shirt. Make sure you have and sanatizer with you at all times.After you touch a surface of a busy place or like for an good example say your in a hospital and there is people all around you sneezing and coughing you could go get a face mask and put it on. There are many ways you can prevent getiing an infection by carry hand sanitizer, or wash your hands, cover your mouth and nose around other people who are sick, or just stay home. These are just some suggestions. The immune system plays a very big role in everyones life. Some people have a very weak immune system unlike Blake and Kevin they could get sick or catch the infection faster than Blake and Kevin.Q1: 5 From what i have learned i will strat eating more healthier foods. I will cut back in going to a fast food resturaunts. i will get out and exercise more. I will also start reading foos labels when i go in the store with my mom to get grocreies. I will also tell my mom to start reading food labels and start getting more healhier food such as broccoli, carrorts, and more organic type foods. I will also cut back on using salt while cooking. I will try to get outside and exercise more. I will walk for about 3 miles one day. On another day I will jog for about a mile.Then on another i could ride a bike till i get tired. But before i do all that I will stretch muscles and strat off at a slow pace. Then i will start walking my dogs one day at a time. Walking them all at the same time will not workout. instead of me walking them they will be walking me. But maintaining a he althy diet and excersie daily and stay away from junk food will make you feel better. It will boost up your engery leave and you will be able to do more. Q2: The main health issue in June's apartment was the ventalation system. She found out that her a apartment building was old and had mildew in the are.This was such an easy problem to fix. She could either move to a different apartment or get a air purfirer. She did not want to move because she did not want to leave her parents. So they brought her a air purfirer. This seems to help her out alot better. She seemed to like that better than having to move and leave her parents behind. The air purfirer works pretty good in June's condition. It kept her from having to move all belongs out of that apartment into a new one. And she would have to try and look for one about the same price or more than what she has to par for her apartment.It also saved her money from having the inspector people come and look at because the mold can real b ad and they tell her the can't come back in her apartment for a few days or a few weeks depending on how bad the infestation is. But i think she made a right choice by geting the air purfirer. Q3: This experience of being a health coach improved my understandin of health and wellness by showing me that i need to start eating healthy and making the right decison when it comes to eating. It will also help me stick to a regular diet.It helped me understand how i could start doing things to better my life. It will help prevent me form getting diabetes, cancer, or developing cardiovascular disease. Being fit and healthy will also change the mood your in. If i was to eat better foods than i do now i wouldn't be grouchy all the time. But it's going to be hard for me to change my eating life style because i'm use to eat non healthy foods. I know this is making my risk high for getting an disease such as diabetes, cancer, or cardiovascular disease or make getting all three at the same time.W hich will be really bad. I'll try to start eating better and getting more help with maintaining a healthy diet. But if eat healthy will help me for getting one of those diseases even though it runs in my family i'm up for the challange. Being healthy is a big part of life. Being healthy will make your days more enjoyable, happier, and full of engery. This will also make you havean positive attitude towards that day and alos towards the people you work with. I think i need to start eating better and i would be less grumpy everyday.

Swot Analysis of Elderly Phones Coursework Example | Topics and Well Written Essays - 500 words

Swot Analysis of Elderly Phones - Coursework Example The company will also have a wider market to sell these phones. Many companies in the modern world are keen in making products that satisfy the demand of the young generation. The company specializing with the manufacture of phones for elderly people will thus enjoy a large untapped market (Hm 2009, p.156). Though the company will have all the above mentioned competitive advantages, it will also face an enormous barrier in its attempt to advertise it new product. Most companies now days are using social media to advertise their product. It will be an ineffective channel to be used by a company dealing with products demanded by customers of +55 years and above. This is because the majority of curly users are youths (Lesley & Wing 2003, p. 189). It only a small proportion of the old generation that uses curly. In case the companies unknowingly select prices viewed as unfavorable by the customers, then their products will almost lose all its customers. Old people are price sensitive. In case they feel that the price set for a commodity is high, they will shift to other cheaper commodities (Lesley & Wing, 2003, p. 225).Elderly people are also too rigid. In case the company happens to make a mistake in its process of Being the first company to identify such a unique market gap, it will create a large market share. This is due to the fact that the company will gain customers trust before other companies’ entry. The trust created will give the company a cutting edge in the market (Lesley & Wing 2003, p. 421). This may scare away other companies willing to enter the market thus giving the initial company room to be the sole supplier of the brand to the market. The company also has a chance to expand its product to other technology. After capturing it initial target market, the company has a chance to develop other product line to serve