Piano by D. H. Lawrence Essay -- Piano D. H. Lawrence Essays

â€Å"Piano† by D. H. Lawrence   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The poem Piano, by D. H. Lawrence describes his memories of childhood. Hearing a woman singing takes him to the time when his mother played piano on Sunday evenings. In the present, this woman is singing and playing the piano with great passion. However, the passionate music is not affecting him, because he can only think about his childhood rather than the beauty of the music that exists in his actual space.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"A woman is singing† softly to the speaker â€Å"in the dusk.† The speaker is describing the place he is at in the present moment. It’s partially dark, and a woman is singing to him. As he listens to the woman’s soft voice, he remembers the time when he was little. He says that it is taking him â€Å"back down the vista of years,† till he sees â€Å"a child sitting under the piano.† This child is the speaker.   Ã‚  Ã‚  Ã‚  Ã‚  The child is â€Å"sitting under the piano, in the boom of the tingling strings,† and he is â€Å"pressing the small, poised feet of a mother who smiles as she sings.† When the speaker was a child, he used to be under the piano where the strings were tingling since his mother was playing the piano. He used to press his mother’s feet, which were in balance. His mother was singing with a smile on her face.   Ã‚  Ã‚  Ã‚  Ã‚  The speaker sees this scenery in his mind. As a reader, I can even imagine him standing in a dark room looking at a woman singing and imagining his old days with his mother. Using the picturesque words such as â€Å"softly,† â€Å"dusk...

Terrorism and Immigration Legal Report

As the world's population grew, so did political and economic instability, as well as major international conflicts. Tensions between countries and cultures tightened, and eventually and inevitably, one of them attacked. This terrorist act brought with it the panic and chaos fuelled haze that was post-911 Australia, and similar to many situations in the past, the fear and vulnerability associated with the community allowed the government quite a substantial amount of political power. This atmosphere of fear and ignorance lead to several incomplete and somewhat extreme pieces of Anti terrorist legislation to be passed by the Howard government, in order to ensure the safety of all Australians, or so they said. Dr Mohammed Haneef a doctor working in Queensland on a skilled migrant visa, soon found himself a victim of these laws. When two Indian men attempted to bomb an airport in Glasgow, UK, Mohammed Haneef became a suspect in the eyes of the Australian Federal Police, and was arrested shortly. Several blunders and misinterpretations by the AFP lead to the wrongful detention and charging of Dr Haneef, a man who spent a total of 12 days in detention without being charged and had his visa unfairly revoked during his trial. Haneef was eventually released and all charges were dropped against him, when the Public Prosecutor determined that there was no legitimate trial against him. However, the course of events that Dr Haneef experienced brought to light the glaring dilemmas associated with Australia's radical Anti Terrorist laws and corresponding government agencies. The Clarke inquiry and concurrent recommendations As a result of the badly handled Mohammed Haneef case, the labour party ordered a full inquiry be conducted into the legal case, in order to identify the key faults and inefficiencies in government agencies and legislation that related to the Haneef Case. This Inquiry was called the Clarke inquiry, conducted by John Clarke, a Supreme Court judge. Despite the inquiry lacking several crucial powers, it worked well to suggest a number of key findings and recommendations. Some very key recommendations that worked toward rectifying mistakes made in the Haneef case were as follows: That the government consider establishing legislation or necessary arrangements that would consequently apply to other inquiries and reviews that involve national security. That parliament review part 1c of the Crimes act 1914, the part that relates to terrorism offences. That the Australian government appoint an independent reviewer of the Australian counter terrorism laws. That the Minister for immigration and citizenship be included in the list for security intelligence notifications and reports produced by ASIO, in order to prevent miscommunication in the future. All of these recommendations and more were implemented and thoroughly elaborated on by the Australian government. Anti-Terrorism laws reformed due to the Haneef case. Following the Haneef case and the Clarke inquiry, the government decided that necessary reforms were in order and announced its intentions to amend and alter several Anti-terrorism laws in order for them to correlate with conventional, sophisticated standards, standards that find a fair balance between national security and civil liberties. The Labour government took a major step in deciding to abolish the sedition terms within anti terror legislation while focusing more on rebellious acts that insight violence. The previous laws were deemed restricting of academic liberty and free speech. Some of the other significant changes listed in a newspaper article include the advancement of individual review of the Australian federal police, the government's decision to broaden powers assigned to the Inspector general of intelligence and security which allows inquiries to extend across all National security agencies, and the in-statement of an independent reviewer of Australia's counter terrorism laws, to be named the National security Legislation Monitor. These reforms are a strong representation in the government's effectiveness in update obsolete or otherwise procedurally dangerous Anti-Terror laws. These changes are the first of many steps in order to find the balance between human rights and National security. Claims for compensation by Mohammed Haneef After the ill handled arrest and charge against Mohammed Haneef and the distasteful cancellation of his Visa, Haneef has finally returned to Australia to claim compensation against the federal government on the basis on his trauma, loss of wages and career, defamation. Despite having an almost iron hard case against the federal government, Haneef opted to first try his best to resolve the manner through a mediation process. A News article reported that Mohammed Haneef's lawyers were able to reach an agreement with the federal government and rested his claims for compensation, a substantial claim, though the actual amount is undisclosed. It can be seen as a victory for the Mohammed Haneef and the Australian government, whose reputation will be partially restored over the matter. The government chose to make a good decision and provide Haneef with legitimate compensation through very discreet and uncontroversial means, casting little to no negative association to the government. Formal apology from the Federal government Almost immediately following Dr Haneef's success in claiming compensation, as reported in a relevant media article, the federal government released a document in the form of a formal apology on behalf of the AFP's several blunders and misinterpretations, which lead to the prolonged detention and charge of Mohammed Haneef. Haneef's lawyer congratulated the Government for recognising the need for such measures in a formal declaration of innocence, that would help clear Haneef's name of any wrong doing . The AFP also participated in the assist of Dr Haneef's claim for compensation, and were eager to rectify its previous hastily made mistakes. The Federal government's formal apology not only allowed Haneef's professional reputation be cleansed, but also publicly rid them of any negative association with the controversial court case. Conclusion The politically fueled implementation of Anti-terrorism legislation by the Howard government was a rushed and ineffective endeavor, and despite Mohammed Haneef becoming the victim of such broad laws, his Case, as well as the efforts of the labour government, allowed these radical laws to be reformed to concur with Australia's legal and utilitarian standards.

Understanding The Corporate Debt Market In India Finance Essay - Free Essay Example

Sample details Pages: 5 Words: 1378 Downloads: 4 Date added: 2017/06/26 Category Finance Essay Type Research paper Did you like this example? The Planning era began since 1951 and DFIs were increasingly encouraged to finance the project funding needs of the Indian corporate sector. The Government of India and RBI facilitated the concessional rates for corporate sector by giving the following to the DFIs: Access to low cost funds Permission to issue bonds with government guarantee Allocations from budget With the onset of economic reforms, the budgetary support and government guarantee to DFIs was withdrawn. The DFIs converted themselves into commercial banks to have access to the public deposit mechanism and served as source of long term finance to the Indian corporate sector. Don’t waste time! Our writers will create an original "Understanding The Corporate Debt Market In India Finance Essay" essay for you Create order Primary issuance market, in the corporate debt market, is dominated by non-banking finance companies and relatively small amount of funds are raised through issuance of debt papers by manufacturing and other service industries. The following are some of the different types of corporate debt securities issued: Non-Convertible Debentures Partly-Convertible Debentures/Fully-Convertible Debentures (convertible in to Equity Shares) Secured Premium Notes Debentures with Warrants Deep Discount Bonds PSU Bonds/Tax-Free Bonds The sections herein explain the following: Significance of a vibrant corporate bond market Prerequisites for the development of corporate debt market Reasons for under-development of the corporate bond market in India Significance of a well developed corporate bond market 1. Reduce dependence on banks for long term finance Due to regulatory constraints and absence of proper incentives to opt for corporate debt, the corporate sector in India prefers the banks as a source of long term finance. The East Asian crisis showed the pitfall of excessive reliance on bank financing. 2. Create a source of long term financing Developing countries like India will have opportunities for long term investments, especially in infrastructure projects. Banks, having short term liabilities, may not be able to continue and meet the growing needs of a developing country with long term financing requirements. A vibrant bond market gives access to such long term debt. The ability of raise funds has a long lasting effect of the growth of the economy of a country. Hence creating a more stable source of long term finance is crucial. 3. Cheaper source of finance Corporates with good credit rating lose out on the opportunity to raise funds directly from the market. As the corporate debt market develops and becomes liquid, the cost of raising funds will also reduce and also bring stability. Prerequisites Less complex regulatory framework for public issues The main deterrence to corporate in issuing debt securities to the public is the lengthy and rigorous procedure that entails it. Thus the regulatory framework needs to be simplified and made more conducive and issuer friendly to good credit rated companies. Reduction in time and cost of issuances The time required and the costs incurred in making public issues must be reduced to incentivise the corporate sector. Reduction of corporate sector dependence on banks The mindset of the Indian Corporate sector to depend on banks to finance their long term investment needs must change. Legal Structure There must a robust legal structure in place to encourage innovative financial products that would cater to various risk-return appetite of a diverse set of investors. Market Infrastructure The market must be made more conducive to the trading, reporting and settlement of trades in the corporate bond market. Transparency must brought in through efficient price discovery process. Presence of rating agencies Credible rating agencies must be present in the market to give information about the credit worthiness of the issuer and the debt securities Developed Government securities market The G-Sec market needs to be well-developed as the price and yield of corporate bonds are marked on the basis of the benchmark G-Sec prices and yields. Reasons for slow development of Indian corporate debt market Lengthy regulatory requirements and disclosures The regulatory requirements for public issues were rigorous in terms of quality and type of disclosures Utilization of funds The utilization of funds raised through public debt securities was required approval and was mandatorily needed to be disclosed to the retail investors. Minimum Investment Grade Bonds had to have a certain minimum investment grade for it to be issued in the primary market. Those below this minimum investment grade were not allowed to be issued to the public. This clause was removed as per circular to amend the DIP (Disclosure and Investor Protection) Guidelines, 2000. Risks Involved The offer document must contain the issueracirc;â‚ ¬Ã¢â€ž ¢s perception of risk on matters such as assets and debtors, dilution risk (changes in credit quality of pool of assets), currency, interest and other risks. Disclosures Disclosures regarding the public offer, the debt instruments, the issuer, the originator, the servicer, the Trustees, the transaction structure and cash flows. The rigorous norms that have to be followed for issuing bonds make this process lengthy and burdensome process as compared to raising funds from the banks or other institutions or through private placement option Listing of debt securities Filing on stock exchanges: The firm needs to make an application to one or more recognized stock exchanges for listing of their debt securities. Draft offer documents: The firm needs to file draft offer documents with the designated stock exchange and have it posted on the websites (if any) of the company, lead merchant banker and the designated stock exchanges. Excessive dependence on bank loans and private placement The Corporate prefers bank loans to finance its long term investment needs to issuing debt securities in the primary market. Also, they can raise funds in the primary market through public issue of bonds or through the private placement route. The Indian corporate sector still prefers private placement as the firms find issuance of public debt securities is a lengthy and rigorous task. Also, the cost of issuance exceeds the cost of private placement. Another factor is that more funds can be raised through the private placement route. Non-transparency The corporate bond market was non-transparent as there was no system to enable efficient price discovery and allow comparison of prices quoted by seller and strike the best deals. Non-availability of information Till 2007, there was no information available on the trading activities in the corporate debt market. To improve this, SEBI, in 2007, permitted BSE and NSE to set up reporting as well as trading platforms to get real time information of trade volume, trading prices and other trading activity related data. Trading on OTC market could be reported through the reporting tool of NSE or BSE. Issuance costs Advertisements The public issue needs to be accompanied by advertisements in a national daily with wide circulation informing the public about the issue and giving truthful information. Credit Rating Earlier, bond issuers had to obtain rating from two separate credit rating agencies increasing the cost of issuances. This clause has been amended since 2007 to obtain rating from just one rating agency. Minimum Subscription The issuer may decide on a minimum amount of debt it seeks to raise from the public and it must be mentioned in the offer document. In the event of non-receipt of the minimum subscription, the money needs to be refunded to the applicants. Thus all costs involved for issuance like merchant banker charges, advertisement costs will have to be incurred with no result. Dematerialization of instruments Also, the issuer has to enter into an arrangement with a registered depository for dematerialization of the securitized debt instruments that are proposed to be issued to the public. Auditing expenses An auditor and a valuer may be appointed to look into the books of accounts of the entity and for proper valuation of asset pools. The expenses of such an audit may be borne by the originator. Fees Application fees, registration fees, annual fees, filing fees for offer documents. Settlement and Clearing System There was no settlement and clearing system in place for the corporate bonds. The settlement on BSE is done on a rolling basis using BOLT (BSE Online Trading) whereas NSE uses its NSCCL (National Securities Clearing Corp. Ltd) platform to settle corporate bonds trades. However, majority of the transaction is in the OTC market with bilateral settlement. Investor diversity Most of the investors do not have a long term view in mind. The household which could form a major part of the investor base is practically absent in the corporate debt market in India.

Pictures of the Events in The Ancient Olympics

Stem Cell Research Should Be Continued For Many Reasons

Stem cell research should be continued for many reasons. Stem cell research can help save tissues, organs, and brain cells, it also helps to cure diseases. Looking at the big picture, stem cells could one day save our lives. Stem Cells are multi- cellular putty from which all tissues of the body are made.they have three general properties,. Those being that they are capable of dividing and renewing themselves for long periods of time, they are unspecialized, and they give a rise to unspecialized cell types. Stem cells come from embryos, adult tissue, amniotic fluid, and umbilical cord blood. They serve as an internal repair system in the body. So when it comes to the transplant procedure the doctors are infusing healthy cells into your body to replace damaged or diseased bone marrow. Goals of the stem cell transplant depend on the individual situation of the patient. They usually include controlling or curing the disease, extending life, and improving the quality of life. (NIH) There are two main types of stem cells. The first is the Embryonic stem cell. Embryonic stem cells are obviously found in embryos. Human embryonic stem cells are generated by transferring cells from a preimplantation-stage embryo into a plastic laboratory culture dish that contains a nutrient broth known as culture medium. Many people are against embryonic stem cell use because by extracting stem cells from an embryo it destroys it. Also opponents of the research argue that embryonic stem cellShow MoreRelatedThe Use Of Embryonic Stem Cells In Medicine1472 Words   |  6 Pagesdisease? Embryonic Stem Cells can be used to treat many different diseases, but some people have their opinion that using these stem cells in medicine is unethical because they are coming from a human embryo. There are countries that have banned the use of embryonic stem cells in medicine, and in America there are people arguing that it should be banned here. But what about all of the lives that these stem cell s are saving, what if research continues and these embryonic stem cells end up being a cureRead MoreThe Debate Over Embryonic Stem Cell Research1652 Words   |  7 PagesEmbryonic stem cell research could one day hold the key to many new scientific discoveries if it is continuously funded in the years to come. I chose to base my research around the question, Should embryonic stem cell research be government funded? When I finish highschool I hope to pursue a career in the medical field. Although I wish to become a doctor and may not be directly researching stem cells, they may one day be a treatment that I will have to administer to patients. To answer this questionRead MoreStem Cell Research Should Not Be Allowed1170 Words   |  5 Pagesuse of stem cells. Many people think stem cell research should not be allowed, due to the fact that researchers mostly use stem cells from embryos. But, if an eight year old boy’s life can be extended or even saved through the stem cell surgery, the research using stem cells should continue. In 1978, an important discovery was uncovered in our medical world; stem cells were recognized in human cord blood (Murnaghan, â€Å"History of Stem Cell Research† N.p). With the discovery of stem cells, researchersRead MorePotential Medical Benefits of Embryonic Stem Cells999 Words   |  4 Pagesinvolved many scientific advances and beneficial research. Scientists all over the world have been doing recent studies on embryonic stem cells. Embryonic stem cells are the cells that aid the process of child growth while in the womb. These cells have a specific function to reproduce into any body part, such as a heart or major organ to hair or something not so major. Research shows that these cells have many potential medical benefits in the future. Embryonic stem cell research should continueRead MoreBenefits of Stem Cell Research773 Words   |  3 PagesBenefits of Stem Cell research The stem cell research has been controversial issue for several decades; People argue that stem cells are considered as one’s life. Stem cells for research are most often derived from the human embryo. However, Stem cell stage of embryo is not considered as human because it does not have any nerve system or any other organs. â€Å"Should Stem cell research continue?† to answer this question, Stem Cell Research should be continued because a new method of Collecting embryonicRead MoreThe Government Has Not Funded Stem Cell Research1566 Words   |  7 Pagesgovernment has not funded stem cell research since 2001 for various reasons, some understandable, others I have to disagree on. I believe stem cell research should be funded by the government because it will advance our knowledge on how to treat and cure certain diseases. Many people, researchers and scientist included, strongly agree that we cannot continue our knowledge and technological advancement without the suppo rt of our own government. Stem cells are special cells that have the ability toRead MoreMorality And Money : Stem Cell Research990 Words   |  4 PagesMoney: Stem Cell Research In 2001, with 22 human embryonic stem cell lines established, President George W. Bush signed legislation which prevented new, additional stem cell lines from being created and tightened restrictions on federal stem cell research funding. This legislation effectively constrained human embryonic stem cell research until 2009, when President Barack Obama reversed Bush’s legislation and relaxed the funding criteria. There are now 195 human embryonic stem cell linesRead MoreThe Benefits Of Embryonic Stem Cell Research1184 Words   |  5 Pagesâ€Å"Embryonic stem cell research will prolong life, improve life and give hope for life to millions of people.† This quote by Jim Ramstad is about the benefits of Embryonic Stem Cell Research. Stem cells give us many opportunities to find the mechanisms that help regulate embryonic development, organ maintenance, and cellular differentiation. (Ramalho-Santos and Willenbring 35-38). Embryonic stem cell research has been aro und for many years. It has proven to be very beneficial to the medical world,Read MoreEmbryonic Stem Cell Research Essay1429 Words   |  6 Pagesdisease? Embryonic Stem Cells can be used to treat many different diseases, but some people have their opinion that using these stem cells in medicine is unethical because they are coming from a human embryo. There are countries that have banned the use of embryonic stem cells in medicine, and in America there are people arguing that it should be banned here. But what about all of the lives these stem cells are saving, what if research continues and these embryonic stem cells end up being a cureRead MoreShould Cell Research Be Performed?1746 Words   |  7 PagesKristina Barbour Dr. Elizabeth Rambo ENG 101-14 24 November 2014 Should Stem Cell Research Be Performed? Throughout the last couple of decades the rise of technology has influenced the lives of Americans in many ways. From the time scientists started in depth experiments with stem cells in the 1980s, to the present day, the use of stem cells in research has been a prominent topic not only in legislation, but also in everyday conversations (Bush). This is because of the controversy these conversations

Shoe and Puma free essay sample

Puma is a major German multinational company that produces athletic and casual footwear, as well as sportswear, headquartered in Herzogenaurach, Bavaria, Germany. The company was formed in 1924 as Gebruder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) by Adolf and Rudolf Dassler. PUMA has establishes a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf and Motorsports globally. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany. Following the split from his brother, Rudolf Dassler originally registered the new-established company as Ruda, but later changed to Puma. In 1952, Rudolf Dassler successfully develops a football boot with screw-in studs, in collaboration with experts, such as Sepp Herberger. The launch of the â€Å"SUPER ATOM,† the world’s first screw-in boot marks the beginning of a long-term and highly successful relationship between PUMA and football. With more in-depth research, PUMA kept creating various new types of shoes and also sponsored numerous world class sportsmen like Pele, Eusebio, Johan Cruijff, Enzo Francescoli, Diego Maradona, Lothar Matthaus, Kenny Dalglish, Didier Deschamps, Robert Pires, Zlatan Ibrahimovic, Radamel Falcao, Sergio Aguero, Cesc Fabregas, Marco Reus, and Gianluigi Buffon. Puma is also the sponsor of the Jamaican track athlete Usain Bolt. In February 2007 Puma reported that its profits had fallen by 26% to â‚ ¬32. 8 million ($43 million; ? 22 million) during the final three months of 2006. Most of the decline in profits was due to higher costs linked to its expansion; sales rose by more than a third to â‚ ¬480. 6 million. In early April 2007 Pumas shares rose â‚ ¬29. 25 per share, or about 10. 2%, at â‚ ¬315. 24 per share. On 10 April 2007 French retailer and owner of Gucci brand Pinault-Printemps-Redoute (PPR) announced that it had bought a 27% stake in Puma, clearing the way for a full takeover. The deal values Puma at â‚ ¬5. 3 billion. PPR said that it would launch a friendly takeover for Puma, worth â‚ ¬330 a share, once the acquisition of the smaller stake was completed. Since 17 July 2007 PPR owns 62. 1% of the Puma stock. While, PPR owns the majority of Puma’s stock, Puma still remains an independent company. UNDERSTANDING PUMA Puma is committed to working in ways that contribute to the world by supporting creativity, sustainability and peace and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA Vision, a foundation for their activities is a concept intended to guide their work with its three core programs PUMA Creative, PUMA Safe and PUMA Peace. PUMA Safe comprises their initiatives for environmental protection and improves working conditions that have been in place for many years now. They will be complemented by new programs, which focus on implementing cleaner, safer and more sustainable systems and processes within the supply chain. Some of the major steps PUMA has taken to become sustainable are the Bring back bin and the clever little packaging. The bring back bin basically takes in any of your old clothes and shoes and PUMA recycles the raw materials from them such that they are putting back the materials in the right place. Now, they are only borrowing from the environment instead of stealing from it. Their other initiative, the clever little packaging, is all about getting rid of the shoebox such that they reduce the use of cardboard boxes, which in turn reduce the number of trees cut. They have replaced the box with a cloth bag. PUMA Peace supports the global day of ceasefire and September 21 every year through its initiative â€Å"One Day One Goal†, which aims at getting people to play football with the idea that the power of sports will unite people in peace. Another example for the work of PUMA Peace is the creation of PUMA Dance Dictionary, which is based upon the concept that even before the language barriers came about people used to communicate using body language and focuses on reconnecting with that idea. Creativity being the core competence of the brand, PUMA Creative aims at bringing together artists and different organizations for a mutual creative exchange and offering them an international platform. PUMA believes in getting in touch with the environment and taking inspiration from it. They have launched a whole campaign around it making a huge range of products that make it either easier to brave the nature or perform like the most superior animal in their constricted environment. For example, Puma mobium, shoes made for adaptive running, are based upon the concept of expansion and contraction, taking inspiration from puma and other large cats to understanding the way their muscles move and provide natural cushioning while running to combine with, interpret and create the same comfort for humans. PRODUCTS Puma manufactures a variety of products ranging from hats/caps, bags, trainers, jackets, sweats, hoods, flipflops, sandals, ballerinas(women), polos,shirts, shorts, tanks, pants, denims, socks, innerwear, wallets, bets, perfumes, sunglasses, mobile accesories, football shoes, sneakers, gloves, scarves, water bottle, tablet cases, casual shoes, range of products for Ferrari, Mercedes, Mini and BMW etc. They also have cricket products like batting gloves, batting pads, wicket keeping pads, wicket keeping gloves, shoes, bats, balls etc. All of their shoes have the patent form strip trademark. The company is also known for the suede basketball shoe it introduced in 1968, which eventually bore the name of New York Knicks basketball star Walt Clyde Frazier, and for its endorsement partnership with Joe Namath to mention a few. MENS Casual Boots Running shoes Motorsport shoes men Flip flops Casual shoes Sports Performance shoes Polos Shirts Tees Sweatshirts and sweaters Shorts and 3/4ths Tracks and sweatpants Pants and denims Jackets Small accesories Belts Gloves Backpacks Bags Hats WOMEN Casual shoes Running shoes Ballerinas Flipflops Trackpants 3/4ths and shorts Tanks and Tees Sweatshiirts and sweaters Pants and denims Polos and Tees Swimwear Jackets KIDS Girl’s apparel Girls’s shoes Boy’s apparel Cricket equipment Boy’s shoes TARGETTING AND MARKET RESEARCH PUMA’s target audience consists any person from within the age group of 8-60 yrs , belonging from atleast a middle class family who have a minimum average income of 50,000 75,00 Rs/- per month . Puma’s consumers want to buy their products because they are looking for sports or lifestyle product that are stylish but still cost efficient. They buy its products because they can be used along with a wide range of other products and in numerous different environments without looking out of place but still having an impact. They trust Puma because they would have never been disappointed as they get comfort along with style and everytime they look out for a new product they find it on PUMA’s shelves. The target audience also has easy access to our products via numerous shopping options like stores, factory outlets, online shopping with home delivery on PUMA’s websites as well as other online shopping portals. PUMA’S UNIQUE SELLING PROPOSITION PUMA, actually questioned what actually could become the alternative in the sporting goods market? Each and every sports manufacturing company is trying to offer the consumers the latest technology and comfort, so how was PUMA different? What would make it stand out. The answer was simple, each and every person wants to look beautiful. Hence, Puma is mixing sport lifestyle and fashion in a unique way. They always try to reinterpret sport in an innovative fashionable way, and when they do fashion they are always trying to bring their sports heritage into the fashion world. Obviously they dont define sport in a traditional way anymore. To them sport is living an active lifestyle, whether you are a businessman, active traveler or a marathon runner, its a different kind of interpretation of sport today. Its a much broader definition than what it used to be its not about traditional categories anymore, its about living an active lifestyle. PUMA had an opportunity to use the small size of the company as a competitive advantage and establish themselves as the alternative to the established fashion players. They aimed at selling more fashionable sports and lifestyle products at a cheaper price and better quality as compared to its contemporaries.

The Awakening commentary Essay Example

The Awakening: commentary Essay From the Victorian era, Chopin startled critics with her tale of a woman’s abortive struggle towards independence in an oppressive society. By using women as her protagonists, Chopin highlights their sexist roles in literature; however she restricts their development through a controlled, authorial third person narrative. It thus seemed conducive to transform The Awakening into a series of English sonnets, revealing the undeveloped characterisation of Edna with Robert, through their separation. Therefore, the audience for my piece would be educated readers who enjoy reading poetry that has a challenging and unconventional form. I shed new light on the short story by elucidating Edna’s role in society through highlighting the narrow and stereotypical way in which women are often portrayed in literature. The short story distances the protagonist from her emotional development, because it is written in the third person narrative. Hence, the form does not offer the opportunity for character expansion in the same way the sonnets do. My transformation moves from a third person, omniscient narrator in the novel to dual first person narrative. For example, Edna openly declares her love for Robert, at the time of her death: â€Å"I’m the person who deserves your love.† The narrative voice appears more autonomous in the sonnet because the author’s evaluation of the moral choices that her characters make is lost. The sonnet form successfully enables Edna to reveal her true emotions to the reader, whilst shedding light on the character’s relationships in the short story. We will write a custom essay sample on The Awakening: commentary specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Awakening: commentary specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Awakening: commentary specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The form of English sonnets enabled me to phonetically create the sound of a heart beating through the strict meter of iambic pentameter. Therefore, when the two characters reveal their feelings to each other the meter is tight, mirroring the natural sound of a heart beating. For example, Robert declares: â€Å"The bonds we made grew deeper than the sea.† Robert uses a comparative analogy to describe his love for Edna, which suggests there is positive emotional relationship between the two characters. The extended metaphor of the sea has been used to satirize the literary archetype of Edna by communicating the narrow portrayals of women within literature. For example, in the story, Chopin describes the sea as â€Å"seductive,† â€Å"soft† and â€Å"sensuous,† which are typical modifiers that are used to describe women. Hence, I took the initiative to mimic Chopin’s stereotypical portrayal of Edna by including imagery of the sea, within Robertâ€℠¢s sonnet. I have crafted the structure in the final sonnet where the iambic pentameter deliberately fails after the first quatrain, creating the sound of a dying and irregular heartbeat. This phonetically indicates Edna’s death at the end of the story as the strict rules of the sonnet are broken. A key linguistic device used is the semantic field of death: â€Å"drowned,† â€Å"black† and â€Å"took my breath.† The verb â€Å"drowned,† clearly reveals Edna’s death to the reader, as this is not explicitly stated in the story but merely implied. Also, the modifier â€Å"black† describes Edna’s death as fatal which contrasts to the story, where it is implied that Edna will be re-awakened by the sea. This makes the reader believe that Edna’s conflicting relationship with Robert has ended because she has resorted to suicide. In this sonnet, Edna blames Robert for her emotional downfall and suicide, mirroring Eve, who according to the Bi ble, led Adam to the forbidden fruit, causing the corruption of mankind. Juxtaposition of Edna’s beauty has been used in the third sonnet to highlight her cunning and manipulative ways as a female protagonist. For example, the final line: â€Å"But now, you’re bad as hell and dark as night,† highlights Robert’s eventual realisation of Edna’s tarnished internal beauty. The similes â€Å"bad as hell,† and â€Å"dark as night,† uses bleak imagery of nature to highlight Edna’s wicked transformation to the reader. This contrasts to Edna’s beauty initially being compared to the ocean in the first sonnet: â€Å"your beauty’s liberal like the sea.† However, in the final sonnet Robert no longer perceives Edna as beautiful, but Edna herself. For example, her vanity is revealed in line five: â€Å"since my beauty and fairness enticed you†¦Ã¢â‚¬  The lexical choice: â€Å"my† arrogantly used by Edna implies that she possess all beauty, above nature which also depicts Eveâ€℠¢s attraction to her own image when she sees her reflection in the water. This ties the sonnet in with the theme of beauty in the short story and succeeds in reinforcing to the reader the view that many authors recycle archetypes of women in literature. Antithesis has been used in the first line of the final sonnet to demonstrate Edna’s transition from life to death. For example, â€Å"the calm, seducing sea turned black with death.† The contrast metaphorically uses the sea, describing the change in nature to indicate Edna’s change. This was successful as English sonnets often refer to love, beauty and nature, thus I endeavoured to include this in the first line to create a dramatic beginning. The conflicting emotions between the two characters stemmed from Robert when he says: â€Å"†¦he can only be the love for thee.† Robert refers to Là ©once in the third person, which distances him from Edna and Robert’s relationship; implying that he has realised his mistakes with Edna. The transformation has used the satirical portrayal of the protagonist in The Awakening to highlight the strict gender constraints placed upon the character and in doing so, shedding light on the emotional development of Edna and Robert while they are separated in the short story. The sonnet form has endeavoured to capture a first- hand perspective of the two characters in an attempt to elucidate characterisation in the story.